TamarackCentre.caLaunch the Site in a New Window

Industry / Background:
Shopping Centre, Commercial Property Leasing

Solutions Provided:
Custom Web Design, Visitor Optimization, Email Marketing.

Customer Feedback:
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The Challenge

"The old website was extremely difficult to update and had not been redesigned in years. There was no automation in place for dealing with newsletter subscribers and the overall user experience was confusing due to empty pages and broken links."

The Solution

• Complete re-plan of the website structure from pages to interactive elements to ensure 1 or 2 click access to information from main page.
• New website design that was in line with the current brand and marketing initiatives.
• Integration into a user friendly CMS that allows staff members to update the website content and media themselves (without any programming knowledge)
• Connect up newsletter forms with new email marketing system to automate the lead acquisition process and improve tracking and communication.

The Results

• Combined with offline marketing initiative’s the Tamarack Centre acquired 126 new newsletter subscribers in the first 2 weeks of launch.

• Contact requests through the website have increased tenfold, improving the overall customer service and communication they have with clients.

• New streamlined email marketing system allows for greater flexibility and control over statistics, targeting and personalization.