Cranbrook Chamber of Commerce

Project Profile

Cranbrook Chamber of Commmerce
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Industry / Background:
Chamber of Commerce for Cranbrook, BC

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Solutions Provided:
Planning and Data Migration, Custom Web Design, Search Engine Optimization, Social Integration.

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Customer Feedback:
Our new website looks and works great and has made our life way easier to maintain and put information and events on it. Not only does our new business directory provide a lot more information about each member, it is also very easy for us to manage.Read More

The Challenge

The Challenge

The Chamber of Commerce had strict branding guidelines we had to follow. It was important that their new website "fit" with all their other marketing efforts from both a color scheme and layout perspective. We also had to take the old business directory database, fix all the invalid code, export it, then map it into a new directory system for displaying all the Chamber Member's business information.

The Solution

The Solution

• Complete new custom web design from the ground up following all brand guidelines and requirements.

• Implementation of a new CMS that allows multiple website administrators to manage the website content, media, events and business directory.

• Export broken business directory, repair corrupt code, map and import into a new more sophisticated business directory system.

• An overall better presentation and site structure that better serves the needs of the various types of website visitors (tourists vs. business owners vs. residents)

The Results

The Results

• An easy to manage website that Chamber staff can update and add information to as necessary.

• A more intuitive navigation structure that makes it more clear where visitors should go in less clicks.

• Search engine friendly website that is easy for search engines to index and show in results for searchers looking for information about Cranbrook.

• An upgraded directory system that is based on categories (rather than alphabetical listings) and allows the addition of new features to the directory as they become available.

Trademark Flooring

Project Profile

Trademarkflooring.ca
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Industry / Background:
Flooring Installation Services and Flooring Sales

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Solutions Provided:
Brand Positioning and Logo Design, Custom Web Design, Search Engine Optimization, Pay-Per-Click Marketing.

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Customer Feedback:
"The entire process of designing my new website could not have been easier. I admired how well you understood my ideas even though I didn't present a picture or video of what I wanted."
Read more

The Challenge

The Challenge

Trademark Flooring was faced with the challenge of finding new customers
in an extremely competitive market in the middle of a recession.

The Solution

The Solution

• New brand and logo overhaul to give a polished & professional image with strong positioning around the quality of service, experience and a competiveness guarantee.

• Complete new custom web design from the ground up.

• Fresh new content to re-enforce the new brand, SEO optimized to rank for keywords like “Vancouver flooring installation”.

• Link building campaign to increase search engine rankings and positions for specific keywords.

The Results

The Results

• Top page of Google for their top keywords within 9 weeks of site launch.

• 100% Increase in traffic and exposure generated through targeted Pay-Per-Click campaigns.

• Several new qualified leads per week resulting in tens of thousands of dollars of new revenue.

Project Profile

Project Profile

EkKids.ca

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Industry / Background:

Child services provider; non-profit

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Solutions Provided:

Planning and Development, Branding and Design Services, Custom Web Design, Visitor Optimization, Social Marketing & Integration, SEO Webhosting.

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Customer Feedback:No Feedback available for this entry yet.

The Challenge

The Challenge

EK Kids has a total of 12 community programs spanning across cities in the East Kootenays that are operated by individual coordinators. Aside from the problem of overwhelming costs associated with developing 12 different websites, there was also a need for all websites to share some visual consistency in the user experience from region to region.

Further compounding these problems was the fact that while every site had to be unique, they all had to have the ability to “share” events, new releases and posts with the main portal site at www.EKKids.ca. Finally, there had to be a system in place that would give each website its own potent ranking potential in the search engines without looking like every community site was part of one site.

The Solution

The Solution

• Extensive research & planning in choosing a flexible yet simple CMS system that could be used to administer each individual community site.

• Logo re-brand and update, integrated with a new custom web design that would offer consistency and scalability for each community site.

• Custom programming to allow automatic aggregation of all the unique events, posts and content from all the 12 community sites into the main portal site.

• Sub-domain URL schema that helps search engines identify and assign a “higher ranking” to each individual community site.

• Social integration into Facebook: “Publish to Facebook” functionality from within the website, new Facebook pages setup and configured, full day training clinic with all the communities program administrators.

Results

Results

• Each community program administrator has access to their very own site, administration area and there are no restrictions to what content and media they can add.

• The main portal site cumulatively shows recent updates from all community sites in the events calendar, latest’s news and updates and also allows global search of all community sites from one page. This helps visitors find what they are looking for faster and improves overall search engine rankings.

• Each community now has a Facebook page that is attracting many new subscribers which continues to grow.

Tamarack Centre

Project Profile

TamarackCentre.caLaunch the Site in a New Window

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Industry / Background:
Shopping Centre, Commercial Property Leasing

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Solutions Provided:
Custom Web Design, Visitor Optimization, Email Marketing.

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Customer Feedback:
No Feedback available for this entry yet.

The Challenge

The Challenge

"The old website was extremely difficult to update and had not been redesigned in years. There was no automation in place for dealing with newsletter subscribers and the overall user experience was confusing due to empty pages and broken links."

The Solution

The Solution

• Complete re-plan of the website structure from pages to interactive elements to ensure 1 or 2 click access to information from main page.
• New website design that was in line with the current brand and marketing initiatives.
• Integration into a user friendly CMS that allows staff members to update the website content and media themselves (without any programming knowledge)
• Connect up newsletter forms with new email marketing system to automate the lead acquisition process and improve tracking and communication.

The Results

The Results

• Combined with offline marketing initiative’s the Tamarack Centre acquired 126 new newsletter subscribers in the first 2 weeks of launch.

• Contact requests through the website have increased tenfold, improving the overall customer service and communication they have with clients.

• New streamlined email marketing system allows for greater flexibility and control over statistics, targeting and personalization.

5 simple tips on how to write and organize website content.

Aside from a quality custom website design that fits your business brand, the most important part of your website is its content. One of the most frequent questions we get is about building a website is “how to write website content”.

Since we frequently answer this question we decided it would be best to develop a simple, short guide on how to write website content in a step by step system.

5 Steps on How to Write Website Content

1. PRODUCT / SERVICES PAGE: Write down every service and product that you sell. You don’t need to be detailed, just a simple list. Prioritize the list from most important to least important. This page will provide links to these products / services. If you have a lot of products this page will show the categories of products.
2. ABOUT US PAGE: Write down 5 main points about your business and what makes you different than your competition. Think of your core values, mission statement and what your customers say about your business.
3. CONTACT PAGE: Write out all the contact information you think your customers will need to find on your website. This may include your mailing address, phone number, fax and facebook and twitter page URL’s.
4. PORTFOLIO / AWARDS / ETC. If you have any award, testimonials or a portfolio that you can share with your customers, it’s important to write out and organize what will be on this page.
5. HOMEPAGE: The homepage is usually the most prevalent page in your website. Think of this as the starting point for you visitors. If your objective is to collect leads from your website, your homepage content should be organized in a way that gives visitors immediate links to the main sections of your website, as well as a place / information to immediately contact you.

Each page we have described above should be thought of as your “main sections” of your website. Any additional pages you can think of should be “sub categorized” under these main sections. So for example if you wanted to have a “company history” page, you could add the link to this page from the about us page.

Naturally, every business is different – and may therefore change your requirements. But this gives you a simple, yet powerful overview of how to write website content for your website. It even gives you some insight onto how to organize your main pages.

If you are unsure or just need some professional guidance on what website content you need and the tone and perspective the writing should have, you can always contact us for a free quote. Most small websites cost around $100 to have all the content written and organized, so it doesn’t need to be expensive. Learn more about content creation services.

And as a final note about how to write website content: less is more. Your visitors should be able to quickly find what they are looking for and the content should be pointed and direct. Your writing should be feature-benefit orientated. In other words, this is what we offer, and this is what the result of this offer will be.

Good luck!

Check out our custom Facebook page design running on the wordpress platform: http://www.facebook.com/genex.fb

Background

• Original Video Length: just about 1 hour.
• Amount of time to code: about 1 week
• Customer Can Update Themselves: yes.
• Start to Finish Project Time: 12 days.
• Website Cost Range: Starting at $500, to about $1500.
• Why The Wide Cost Range?: Additional services & website features you may choose to use, if applicable to your business (e.g. e-Commerce enabled).
• How Fast Can You Quote Me?: Call 888.788.8496 now, or submit a quote request for a fast response by email or phone.

Video

httpv://www.youtube.com/watch?v=ERVSpnMtcNw

The entire process of designing my new website could not have been easier. I admired how well you understood my ideas even though I didn’t present a picture or video of what I wanted – I just told your team what my ideas were and what I needed and you guys seem to catch them and get it right away. Even the content you wrote for my website says exactly what my company does and all I had to do was meet over the phone with you once. I really liked how you took care of everything from A to Z.

Once my new website was live it only took 3 weeks to rank to the second page of Google (out of 8.1 million results) for the competitive search term “Vancouver Flooring Installation”. After using your monthly search marketing services I have already had over 25 leads the first 2 weeks, and I am getting more calls and emails every day.

You were so simple and easy to deal with; everything flowed with ease and you got the job done fast and how I wanted it. Even the payment was simple and clear, what you quoted me is what I paid in the end, nothing less and nothing more. I got for what I paid for and much, much, more.

If any of your clients want any feedback or references they can call us.”

Trademark Flooring

Our new website looks and works great and has made our life way easier to maintain and put information and events on it. Not only does our new business directory provide a lot more information about each member, it is also very easy for us to manage.

Genex Marketing was professional, knowledgeable, timely and overall provided a stress-free experience. It’s great to have confidence in knowing that when we have questions or require support we are provided with immediate answers.”

Laura Kennedy
Cranbrook Chamber of Commerce

Genex Marketing’s service has proven successful right from the start. It has only been 60 days from the launch of our website and we have had thousands of visits to our website and sold over $10,000 in equipment, directly related to people finding us online that otherwise would not have found us at all.

The knowledge and experience Genex Marketing has provided has been great. Not only do we now have a technically advanced website that is easy to update and manage from our own offices, we also have the confidence that if something ever did go wrong it would be fixed quickly with a simple phone call or email.

We would recommend Genex Marketing to organizations that need or want to get their products or services to a mass audience.”

Robin Atwood
ColumbiaRecycle.ca