Design, Brand & Identity (Perception)
“A great looking logo and color scheme can have a positive ripple effect in an overall first impression, but without brand consistency, strong positioning and a distinct identity, a positive first impression can quickly be diminished. Perception is everything.”
- Association by design: Associate your logo with who you are and what you do.
- Consistently consistent: From logo to website to emails to print; always consistent.
- You’re a pro: Show that you never compromise quality by never compromising your own.
View some of our Branding and Redesign Work:
IRS Canada ReBrand
In 2008, we helped IRS Canada re-brand their Corporate Identity and image by designing a fresh new logo, letterheads, business cards and envelopes to more accurately represent their brand in the 17 offices and fleet of vehicles located throughout British Columbia.
Ek Kids Logo Update
While EK Kids was having their new website developed we had to “freshen” up their logo to be more representative of the market they served as well as the “fit” the newly designed aesthetics for their website.
The Perfect Events Color Standards and Logo Refresh
In 2011 we helped The Perfect Events successfully transition their brand and color graphics standards from a bland gold color scheme to a more vibrant logo that is more suitable to wedding planning, their main business service.
Trademark Flooring Visual Rebrand
The Vancouver flooring market is fiercely competitive and requires businesses to take any advantage it can get. We helped Trademark Flooring transition their logo and brand from a dull and unexciting visual to a logo that is easy to associate with their market and professional craftsmanship.
Logo Samples:
Testimonials
“I was referred to you from a friend to upgrade my website and from the
» Read More“Our old website was hard to update and manage. After meeting with you for the
» Read More“We initially approached Genex Marketing because we wanted to sell some of our used machinery
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