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About Us
We are a full-service marketing agency that works with small businesses to large corporations and non-profits in Southern Alberta and the Kootenays.
We provide planning, marketing and branding solutions that work.
blog
3 Reasons Your Website Can Have a High Bounce Rate
Michelle Hunt | May 2, 2022 If you want to increase sales, attract customers and get your message ou …
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6 Tips for Stepping Up Your Facebook Security Settings
Kirsten Armleder| May 2, 2022 As a digital marketing company, we frequently talk about online securi …
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Happy Work Anniversary to our Adwords & Facebook Analyst Sandro Salsi
Happy work anniversary to Sandro Salsi, who is celebrating 12 years today with our team! A little mo …
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Your Business, Your Brand: The Bird’s Eye of Marketing
Chris Botterill | April 1, 2022 As a small business owner, you know the hard work it takes to be suc …
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The Digital Darkside: Brand Bombs
Chris Botterill | April 1, 2022 Word-of-mouth advertising on the digital scene can spread fast, henc …
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Building value into your brand: where the rubber meets the road
Chris Botterill | March 1, 2022 The earlier blogs in this series covered the digital marketing strat …
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Why digital marketing is an effective way to reach your ideal customer
Chris Botterill | March 1, 2022 In our first two blogs in this series, we covered two important digi …
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What is retargeting in search advertising – and why is it so effective?
Chris Botterill | February 1, 2022 In our last blog, the Top 3 Myths about Search Advertising, we ho …
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Top 3 Myths about Search Advertising
Chris Botterill | February 1, 2022 Since the early 2000s when Internet marketing soared in popularit …
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Happy Work Anniversary to our General Manager Lance Smith
12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as Ge …
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9 tips for passwords that keep the hackers out
As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we n …
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5 myths in the marketing industry
Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common …
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Picking The Perfect Domain For Your Business Website
Omar Trujillo | December 1, 2021 Choosing the right domain name is one of the first steps to creatin …
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5 Things To Determine Before Hiring A Web Design & Development Company
As more and more businesses are going online, many website design and development companies have spr …
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Bounce Rates: What They Are and How to Reduce Them
Sandro Salsi| November 1, 2021 As mentioned in Wikipedia: Bounce rate is an Internet marketing term …
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Why you should never invite your friends to Like your Facebook Page
Kirsten Armleder| November 1, 2021 You’ve just created a Facebook Business Page, and you have zero l …
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How to get great results from working with a graphic designer
Lance Smith | October 21, 2021 You’ve got a great product. You’ve poured your hard earned money and …
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5 Reasons For Hiring A Website Design & Development Company for Your Website
Today’s tech-revolutionized world requires you to make your business accessible to all with the help …
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Happy work anniversary to our Web Developer Omar Trujillo
Happy Work Anniversary to Omar Trujillo, who is celebrating 5 years today with our team! A little mo …
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Inspire Marketing and Media Merges with Genex Marketing!
We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with …
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How To Create A Website And A Marketing Strategy Around User Intent
Sandro Salsi| October 1, 2021 Once your website is up and running you need to think about how to pro …
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What is the Facebook pixel and how to use it
Kirsten Armleder| September 1, 2021 Facebook provides advertisers with many excellent tools for targ …
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Happy Work Anniversary to our Marketing Manager Kirsten Armleder
September 1, 2021 Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with …
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Do I still need a website for my business if I have a Facebook Page?
Omar Trujillo | September 1, 2021 If you are a business owner or in the process of starting a busine …
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Happy Work Anniversary to our Writer & Editor Jade Bradley
August 10, 2021 Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Ja …
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Tips for working from home from the people who do it successfully
Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list g …
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The who, what, when, where and why of digital marketing
Sandro Salsi| August 1, 2021 Who Should Do Digital Marketing? Digital marketing means reaching out t …
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The power of positive language: It’s not what you say, but how you say it
Jade Bradley| July 1, 2021 You’ve probably heard the expression, it’s not what you say, but how you …
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Facebook Advertising: 5 Key Metrics to Focus On
Kirsten Armleder| June 15, 2021 Facebook is a highly effective and affordable way to advertise your …
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Is Posting Enough to Grow Your Business on Social Media?
Kirsten Armleder| May 31, 2021 So, you have a Facebook Page. What now? You’ve probably read or heard …
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Creating a Compelling Call to Action
Jade Bradley| May 3, 2021 When writing for marketing, an important question to ask yourself is “how …
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The Benefits of Remarketing
Sandro Salsi| April 19, 2021 Remarketing (also known as retargeting) allows digital marketers to sho …
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Where Does Remarketing Fit in the Sales Funnel?
Sandro Salsi| April 5, 2021 You are probably familiar with the sales process. In digital marketing, …
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What is Remarketing and How does it Work?
Sandro Salsi| March 25, 2021 Remarketing is about targeting users who have shown interest in your pr …
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Personal Preferences VS. Creating an Effective Brand
Lance Smith | March 21, 2021 When designing a logo or a brand it’s important to detach from your per …
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The Importance of Knowing Your Audience
Jade Bradley | March 5, 2021 When writing for marketing, you know why you’re writing: to advertise t …
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The Importance of Mobile First Web Design
Omar Trujillo | March 3, 2021 Responsive web design not only the idea of a mobile friendly design, b …
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