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About Us

We are a full-service marketing agency that works with small businesses to large corporations and non-profits in Southern Alberta and the Kootenays.

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blog

Crafting Impact: Why Quality Trumps Quantity in Social Media

Crafting Impact: Why Quality Trumps Quantity in Social Media

  Jade Grant | February 1, 2024 In the vibrant realm of social media, every post is a brushstroke in …

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Brand and Logo: The Two Pillars of Brand Identity

Brand and Logo: The Two Pillars of Brand Identity

  Jade Grant | January 1, 2024 Brand and Logo: The Two Pillars of Business Identity Understanding th …

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Why Every Business Needs a Website: The Foundation of Your Online Presence

Why Every Business Needs a Website: The Foundation of Your Online Presence

  Jade Grant | January 1, 2024 In an era where digital presence is not just a luxury but a necessity …

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Navigating the Marketing Maze: Choosing the Right Agency for Your Business

Navigating the Marketing Maze: Choosing the Right Agency for Your Business

  Jade Grant | December 13, 2023 Selecting the perfect marketing agency is a pivotal decision for bu …

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The Untapped Goldmine: Why Keeping Existing Customers Engaged is Crucial

The Untapped Goldmine: Why Keeping Existing Customers Engaged is Crucial

  Jade Grant | December 13, 2023 Rethinking Marketing for Customer Retention In the competitive mark …

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Why Your Website Needs a Privacy Policy: Protecting Users and Building Trust

Why Your Website Needs a Privacy Policy: Protecting Users and Building Trust

  Jade Grant | November 1, 2023 Safeguarding user privacy and fostering trust are vital consideratio …

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What Are UTM Tracking Parameters and How to Use Them?

What Are UTM Tracking Parameters and How to Use Them?

  Jade Grant | October 1, 2023 In the world of digital marketing, understanding the effectiveness of …

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The Power of Branding: Unleashing Your Business’s Potential through Graphic Design

The Power of Branding: Unleashing Your Business’s Potential through Graphic Design

  Jade Bradley | October 1, 2023 As a business standing out from the competition is crucial. One way …

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Personalization in Digital Marketing: Connecting with Customers on a Deeper Level

Personalization in Digital Marketing: Connecting with Customers on a Deeper Level

Gone are the days of generic, one-size-fits-all marketing messages. With the abundance of data and t …

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Data-Driven Decision Making: When to Pivot Your Campaign and When to Sit Tight

Data-Driven Decision Making: When to Pivot Your Campaign and When to Sit Tight

  Jade Bradley | September 1, 2023 In the fast-paced world of digital marketing, knowing when to cha …

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What is the Facebook Audience Network and How Does it Work?

What is the Facebook Audience Network and How Does it Work?

  Jade Bradley | August 4, 2023 In today’s digital landscape, advertising has become an integral par …

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The Future of Digital Marketing: Emerging Trends and Technologies

The Future of Digital Marketing: Emerging Trends and Technologies

  Jade Bradley | August 4, 2023 The future of digital marketing is an exciting realm filled with eme …

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The Power of One: How a Single Agency Can Transform Your Brand and Website

The Power of One: How a Single Agency Can Transform Your Brand and Website

Kirsten Armleder| June 30, 2023 Establishing a strong online presence is essential for the success o …

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The Language of Success: How Positive Messaging Drives Business Growth in Marketing

The Language of Success: How Positive Messaging Drives Business Growth in Marketing

Kirsten Armleder| June 14, 2023 In the competitive world of business, effective marketing plays a cr …

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Why a style tile is essential for your business website

Why a style tile is essential for your business website

Kirsten Armleder| April 1, 2023 Having a well-designed website is essential for businesses to succee …

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Understanding the differences between organic and paid search

Understanding the differences between organic and paid search

Kirsten Armleder| April 1, 2023 If you’re a business owner, you know how important it is to get your …

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Using Website Analytics to Improve Your Marketing Strategy

Using Website Analytics to Improve Your Marketing Strategy

Kirsten Armleder| March 17, 2023 In today’s digital age, having a website is no longer optional for …

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5 AI Strategies to Boost Business Efficiency & Revenue

5 AI Strategies to Boost Business Efficiency & Revenue

Chris Botterill | March 17, 2023 Artificial Intelligence (AI) is a rapidly growing field that has th …

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Leverage Your Digital Presence with a Verified Google Business Profile

Leverage Your Digital Presence with a Verified Google Business Profile

January 1, 2023 As a business owner, it is essential to make sure your digital presence is on point …

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How to Respond to Negativity on Your Business Facebook Page

How to Respond to Negativity on Your Business Facebook Page

As a business owner, it’s natural to feel frustrated and upset when you receive a negative post or c …

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5 Key Signs That it is Time to Upgrade Your Website

5 Key Signs That it is Time to Upgrade Your Website

December 22, 2022 As a business owner, it’s important to regularly review and update your website to …

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Engagement: What is it and Why is it Important?

Engagement: What is it and Why is it Important?

  Jade Bradley | August 1, 2022 Let’s talk about engagement. “Experts” will tell you that it’s a gre …

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Getting your business ready for Google Analytics 4

Getting your business ready for Google Analytics 4

  Kirsten Armleder | July 1, 2022 Having analytics on your website is critical to the success of you …

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5 Simple Steps To Building a Successful Social Media Marketing Plan

5 Simple Steps To Building a Successful Social Media Marketing Plan

  Jade Bradley | July 1, 2022 These days, there is no doubt that social media is an incredibly usefu …

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Benefits of Google Analytics for Service-Based Businesses

Benefits of Google Analytics for Service-Based Businesses

Michelle Hunt | June 1, 2022 All types of businesses benefit from the powerful tools within the Goog …

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The Real True Power of a Logo

The Real True Power of a Logo

Lance Smith | June 1, 2022 What makes a good logo? This is a very subjective question. Each person m …

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3 Reasons Your Website Can Have a High Bounce Rate

3 Reasons Your Website Can Have a High Bounce Rate

Michelle Hunt | May 2, 2022 If you want to increase sales, attract customers and get your message ou …

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6 Tips for Stepping Up Your Facebook Security Settings

6 Tips for Stepping Up Your Facebook Security Settings

Kirsten Armleder| May 2, 2022 As a digital marketing company, we frequently talk about online securi …

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Your Business, Your Brand: The Bird’s Eye of Marketing

Your Business, Your Brand: The Bird’s Eye of Marketing

Chris Botterill | April 1, 2022 As a small business owner, you know the hard work it takes to be suc …

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The Digital Darkside: Brand Bombs

The Digital Darkside: Brand Bombs

Chris Botterill | April 1, 2022 Word-of-mouth advertising on the digital scene can spread fast, henc …

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Building value into your brand: where the rubber meets the road

Building value into your brand: where the rubber meets the road

Chris Botterill | March 1, 2022 The earlier blogs in this series covered the digital marketing strat …

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Why digital marketing is an effective way to reach your ideal customer

Why digital marketing is an effective way to reach your ideal customer

Chris Botterill | March 1, 2022 In our first two blogs in this series, we covered two important digi …

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What is retargeting in search advertising – and why is it so effective?

What is retargeting in search advertising – and why is it so effective?

Chris Botterill | February 1, 2022 In our last blog, the Top 3 Myths about Search Advertising, we ho …

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Top 3 Myths about Search Advertising

Top 3 Myths about Search Advertising

Chris Botterill | February 1, 2022 Since the early 2000s when Internet marketing soared in popularit …

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Happy Work Anniversary to our General Manager Lance Smith

Happy Work Anniversary to our General Manager Lance Smith

12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as Ge …

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9 tips for passwords that keep the hackers out

9 tips for passwords that keep the hackers out

As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we n …

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5 myths in the marketing industry

5 myths in the marketing industry

Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common …

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Picking The Perfect Domain For Your Business Website

Picking The Perfect Domain For Your Business Website

Omar Trujillo | December 1, 2021 Choosing the right domain name is one of the first steps to creatin …

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5 Things To Determine Before Hiring A Web Design & Development Company

5 Things To Determine Before Hiring A Web Design & Development Company

As more and more businesses are going online, many website design and development companies have spr …

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Bounce Rates: What They Are and How to Reduce Them

Bounce Rates: What They Are and How to Reduce Them

Sandro Salsi| November 1, 2021 As mentioned in Wikipedia: Bounce rate is an Internet marketing term …

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Why you should never invite your friends to Like your Facebook Page

Why you should never invite your friends to Like your Facebook Page

Kirsten Armleder| November 1, 2021 You’ve just created a Facebook Business Page, and you have zero l …

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How to get great results from working with a graphic designer

How to get great results from working with a graphic designer

Lance Smith | October 21, 2021 You’ve got a great product. You’ve poured your hard earned money and …

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5 Reasons For Hiring A Website Design & Development Company for Your Website

5 Reasons For Hiring A Website Design & Development Company for Your Website

Today’s tech-revolutionized world requires you to make your business accessible to all with the help …

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Happy work anniversary to our Web Developer Omar Trujillo

Happy work anniversary to our Web Developer Omar Trujillo

Happy Work Anniversary to Omar Trujillo, who is celebrating 5 years today with our team! A little mo …

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Inspire Marketing and Media Merges with Genex Marketing!

Inspire Marketing and Media Merges with Genex Marketing!

We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with …

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How To Create A Website And A Marketing Strategy Around User Intent

How To Create A Website And A Marketing Strategy Around User Intent

Sandro Salsi| October 1, 2021 Once your website is up and running you need to think about how to pro …

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What is the Facebook pixel and how to use it

What is the Facebook pixel and how to use it

Kirsten Armleder| September 1, 2021 Facebook provides advertisers with many excellent tools for targ …

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Happy Work Anniversary to our Marketing Manager Kirsten Armleder

Happy Work Anniversary to our Marketing Manager Kirsten Armleder

September 1, 2021 Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with …

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Do I still need a website for my business if I have a Facebook Page?

Do I still need a website for my business if I have a Facebook Page?

Omar Trujillo | September 1, 2021 If you are a business owner or in the process of starting a busine …

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Happy Work Anniversary to our Writer & Editor Jade Bradley

Happy Work Anniversary to our Writer & Editor Jade Bradley

August 10, 2021 Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Ja …

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Tips for working from home from the people who do it successfully

Tips for working from home from the people who do it successfully

Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list g …

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The who, what, when, where and why of digital marketing

The who, what, when, where and why of digital marketing

Sandro Salsi| August 1, 2021 Who Should Do Digital Marketing? Digital marketing means reaching out t …

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The power of positive language: It’s not what you say, but how you say it

The power of positive language: It’s not what you say, but how you say it

Jade Bradley| July 1, 2021 You’ve probably heard the expression, it’s not what you say, but how you …

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Facebook Advertising: 5 Key Metrics to Focus On

Facebook Advertising: 5 Key Metrics to Focus On

Kirsten Armleder| June 15, 2021 Facebook is a highly effective and affordable way to advertise your …

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Is Posting Enough to Grow Your Business on Social Media?

Is Posting Enough to Grow Your Business on Social Media?

Kirsten Armleder| May 31, 2021 So, you have a Facebook Page. What now? You’ve probably read or heard …

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Creating a Compelling Call to Action

Creating a Compelling Call to Action

Jade Bradley| May 3, 2021 When writing for marketing, an important question to ask yourself is “how …

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The Benefits of Remarketing

The Benefits of Remarketing

Sandro Salsi| April 19, 2021 Remarketing (also known as retargeting) allows digital marketers to sho …

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Where Does Remarketing Fit in the Sales Funnel?

Where Does Remarketing Fit in the Sales Funnel?

Sandro Salsi| April 5, 2021 You are probably familiar with the sales process. In digital marketing, …

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What is Remarketing and How does it Work?

What is Remarketing and How does it Work?

Sandro Salsi| March 25, 2021 Remarketing is about targeting users who have shown interest in your pr …

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Personal Preferences VS. Creating an Effective Brand

Personal Preferences VS. Creating an Effective Brand

Lance Smith | March 21, 2021 When designing a logo or a brand it’s important to detach from your per …

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The Importance of Knowing Your Audience

The Importance of Knowing Your Audience

Jade Bradley | March 5, 2021 When writing for marketing, you know why you’re writing: to advertise t …

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The Importance of Mobile First Web Design

The Importance of Mobile First Web Design

Omar Trujillo | March 3, 2021 Responsive web design not only the idea of a mobile friendly design, b …

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