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About Us

We are a full-service marketing agency that works with small businesses to large corporations and non-profits in Southern Alberta and the Kootenays.

We provide planning, marketing and branding solutions that work.

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blog

3 Reasons Your Website Can Have a High Bounce Rate

3 Reasons Your Website Can Have a High Bounce Rate

Michelle Hunt | May 2, 2022 If you want to increase sales, attract customers and get your message ou …

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6 Tips for Stepping Up Your Facebook Security Settings

6 Tips for Stepping Up Your Facebook Security Settings

Kirsten Armleder| May 2, 2022 As a digital marketing company, we frequently talk about online securi …

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Happy Work Anniversary to our Adwords & Facebook Analyst Sandro Salsi

Happy Work Anniversary to our Adwords & Facebook Analyst Sandro Salsi

Happy work anniversary to Sandro Salsi, who is celebrating 12 years today with our team! A little mo …

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Your Business, Your Brand: The Bird’s Eye of Marketing

Your Business, Your Brand: The Bird’s Eye of Marketing

Chris Botterill | April 1, 2022 As a small business owner, you know the hard work it takes to be suc …

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The Digital Darkside: Brand Bombs

The Digital Darkside: Brand Bombs

Chris Botterill | April 1, 2022 Word-of-mouth advertising on the digital scene can spread fast, henc …

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Building value into your brand: where the rubber meets the road

Building value into your brand: where the rubber meets the road

Chris Botterill | March 1, 2022 The earlier blogs in this series covered the digital marketing strat …

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Why digital marketing is an effective way to reach your ideal customer

Why digital marketing is an effective way to reach your ideal customer

Chris Botterill | March 1, 2022 In our first two blogs in this series, we covered two important digi …

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What is retargeting in search advertising – and why is it so effective?

What is retargeting in search advertising – and why is it so effective?

Chris Botterill | February 1, 2022 In our last blog, the Top 3 Myths about Search Advertising, we ho …

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Top 3 Myths about Search Advertising

Top 3 Myths about Search Advertising

Chris Botterill | February 1, 2022 Since the early 2000s when Internet marketing soared in popularit …

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Happy Work Anniversary to our General Manager Lance Smith

Happy Work Anniversary to our General Manager Lance Smith

12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as Ge …

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9 tips for passwords that keep the hackers out

9 tips for passwords that keep the hackers out

As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we n …

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5 myths in the marketing industry

5 myths in the marketing industry

Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common …

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Picking The Perfect Domain For Your Business Website

Picking The Perfect Domain For Your Business Website

Omar Trujillo | December 1, 2021 Choosing the right domain name is one of the first steps to creatin …

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5 Things To Determine Before Hiring A Web Design & Development Company

5 Things To Determine Before Hiring A Web Design & Development Company

As more and more businesses are going online, many website design and development companies have spr …

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Bounce Rates: What They Are and How to Reduce Them

Bounce Rates: What They Are and How to Reduce Them

Sandro Salsi| November 1, 2021 As mentioned in Wikipedia: Bounce rate is an Internet marketing term …

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Why you should never invite your friends to Like your Facebook Page

Why you should never invite your friends to Like your Facebook Page

Kirsten Armleder| November 1, 2021 You’ve just created a Facebook Business Page, and you have zero l …

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How to get great results from working with a graphic designer

How to get great results from working with a graphic designer

Lance Smith | October 21, 2021 You’ve got a great product. You’ve poured your hard earned money and …

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5 Reasons For Hiring A Website Design & Development Company for Your Website

5 Reasons For Hiring A Website Design & Development Company for Your Website

Today’s tech-revolutionized world requires you to make your business accessible to all with the help …

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Happy work anniversary to our Web Developer Omar Trujillo

Happy work anniversary to our Web Developer Omar Trujillo

Happy Work Anniversary to Omar Trujillo, who is celebrating 5 years today with our team! A little mo …

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Inspire Marketing and Media Merges with Genex Marketing!

Inspire Marketing and Media Merges with Genex Marketing!

We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with …

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How To Create A Website And A Marketing Strategy Around User Intent

How To Create A Website And A Marketing Strategy Around User Intent

Sandro Salsi| October 1, 2021 Once your website is up and running you need to think about how to pro …

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What is the Facebook pixel and how to use it

What is the Facebook pixel and how to use it

Kirsten Armleder| September 1, 2021 Facebook provides advertisers with many excellent tools for targ …

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Happy Work Anniversary to our Marketing Manager Kirsten Armleder

Happy Work Anniversary to our Marketing Manager Kirsten Armleder

September 1, 2021 Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with …

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Do I still need a website for my business if I have a Facebook Page?

Do I still need a website for my business if I have a Facebook Page?

Omar Trujillo | September 1, 2021 If you are a business owner or in the process of starting a busine …

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Happy Work Anniversary to our Writer & Editor Jade Bradley

Happy Work Anniversary to our Writer & Editor Jade Bradley

August 10, 2021 Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Ja …

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Tips for working from home from the people who do it successfully

Tips for working from home from the people who do it successfully

Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list g …

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The who, what, when, where and why of digital marketing

The who, what, when, where and why of digital marketing

Sandro Salsi| August 1, 2021 Who Should Do Digital Marketing? Digital marketing means reaching out t …

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The power of positive language: It’s not what you say, but how you say it

The power of positive language: It’s not what you say, but how you say it

Jade Bradley| July 1, 2021 You’ve probably heard the expression, it’s not what you say, but how you …

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Facebook Advertising: 5 Key Metrics to Focus On

Facebook Advertising: 5 Key Metrics to Focus On

Kirsten Armleder| June 15, 2021 Facebook is a highly effective and affordable way to advertise your …

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Is Posting Enough to Grow Your Business on Social Media?

Is Posting Enough to Grow Your Business on Social Media?

Kirsten Armleder| May 31, 2021 So, you have a Facebook Page. What now? You’ve probably read or heard …

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Creating a Compelling Call to Action

Creating a Compelling Call to Action

Jade Bradley| May 3, 2021 When writing for marketing, an important question to ask yourself is “how …

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The Benefits of Remarketing

The Benefits of Remarketing

Sandro Salsi| April 19, 2021 Remarketing (also known as retargeting) allows digital marketers to sho …

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Where Does Remarketing Fit in the Sales Funnel?

Where Does Remarketing Fit in the Sales Funnel?

Sandro Salsi| April 5, 2021 You are probably familiar with the sales process. In digital marketing, …

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What is Remarketing and How does it Work?

What is Remarketing and How does it Work?

Sandro Salsi| March 25, 2021 Remarketing is about targeting users who have shown interest in your pr …

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Personal Preferences VS. Creating an Effective Brand

Personal Preferences VS. Creating an Effective Brand

Lance Smith | March 21, 2021 When designing a logo or a brand it’s important to detach from your per …

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The Importance of Knowing Your Audience

The Importance of Knowing Your Audience

Jade Bradley | March 5, 2021 When writing for marketing, you know why you’re writing: to advertise t …

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The Importance of Mobile First Web Design

The Importance of Mobile First Web Design

Omar Trujillo | March 3, 2021 Responsive web design not only the idea of a mobile friendly design, b …

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