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About Us

We are a full-service marketing agency that works with small businesses to large corporations and non-profits in Southern Alberta and the Kootenays.

We provide planning, marketing and branding solutions that work.

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blog

Using Website Analytics to Improve Your Marketing Strategy

Kirsten Armleder| March 17, 2023 In today’s digital age, having a website is no longer optional for …

5 AI Strategies to Boost Business Efficiency & Revenue

Chris Botterill | March 17, 2023 Artificial Intelligence (AI) is a rapidly growing field that has th …

Leverage Your Digital Presence with a Verified Google Business Profile

January 1, 2023 As a business owner, it is essential to make sure your digital presence is on point …

How to Respond to Negativity on Your Business Facebook Page

As a business owner, it’s natural to feel frustrated and upset when you receive a negative post or c …

5 Key Signs That it is Time to Upgrade Your Website

December 22, 2022 As a business owner, it’s important to regularly review and update your website to …

Engagement: What is it and Why is it Important?

Jade Bradley | August 1, 2022 Let’s talk about engagement. “Experts” will tell you that it’s a gre …

Getting your business ready for Google Analytics 4

Kirsten Armleder | July 1, 2022 Having analytics on your website is critical to the success of you …

5 Simple Steps To Building a Successful Social Media Marketing Plan

Jade Bradley | July 1, 2022 These days, there is no doubt that social media is an incredibly usefu …

Benefits of Google Analytics for Service-Based Businesses

Michelle Hunt | June 1, 2022 All types of businesses benefit from the powerful tools within the Goog …

The Real True Power of a Logo

Lance Smith | June 1, 2022 What makes a good logo? This is a very subjective question. Each person m …

3 Reasons Your Website Can Have a High Bounce Rate

Michelle Hunt | May 2, 2022 If you want to increase sales, attract customers and get your message ou …

6 Tips for Stepping Up Your Facebook Security Settings

Kirsten Armleder| May 2, 2022 As a digital marketing company, we frequently talk about online securi …

Your Business, Your Brand: The Bird’s Eye of Marketing

Chris Botterill | April 1, 2022 As a small business owner, you know the hard work it takes to be suc …

The Digital Darkside: Brand Bombs

Chris Botterill | April 1, 2022 Word-of-mouth advertising on the digital scene can spread fast, henc …

Building value into your brand: where the rubber meets the road

Chris Botterill | March 1, 2022 The earlier blogs in this series covered the digital marketing strat …

Why digital marketing is an effective way to reach your ideal customer

Chris Botterill | March 1, 2022 In our first two blogs in this series, we covered two important digi …

What is retargeting in search advertising – and why is it so effective?

Chris Botterill | February 1, 2022 In our last blog, the Top 3 Myths about Search Advertising, we ho …

Top 3 Myths about Search Advertising

Chris Botterill | February 1, 2022 Since the early 2000s when Internet marketing soared in popularit …

Happy Work Anniversary to our General Manager Lance Smith

12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as Ge …

9 tips for passwords that keep the hackers out

As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we n …

5 myths in the marketing industry

Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common …

Picking The Perfect Domain For Your Business Website

Omar Trujillo | December 1, 2021 Choosing the right domain name is one of the first steps to creatin …

5 Things To Determine Before Hiring A Web Design & Development Company

As more and more businesses are going online, many website design and development companies have spr …

Bounce Rates: What They Are and How to Reduce Them

Sandro Salsi| November 1, 2021 As mentioned in Wikipedia: Bounce rate is an Internet marketing term …

Why you should never invite your friends to Like your Facebook Page

Kirsten Armleder| November 1, 2021 You’ve just created a Facebook Business Page, and you have zero l …

How to get great results from working with a graphic designer

Lance Smith | October 21, 2021 You’ve got a great product. You’ve poured your hard earned money and …

5 Reasons For Hiring A Website Design & Development Company for Your Website

Today’s tech-revolutionized world requires you to make your business accessible to all with the help …

Happy work anniversary to our Web Developer Omar Trujillo

Happy Work Anniversary to Omar Trujillo, who is celebrating 5 years today with our team! A little mo …

Inspire Marketing and Media Merges with Genex Marketing!

We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with …

How To Create A Website And A Marketing Strategy Around User Intent

Sandro Salsi| October 1, 2021 Once your website is up and running you need to think about how to pro …

What is the Facebook pixel and how to use it

Kirsten Armleder| September 1, 2021 Facebook provides advertisers with many excellent tools for targ …

Happy Work Anniversary to our Marketing Manager Kirsten Armleder

September 1, 2021 Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with …

Do I still need a website for my business if I have a Facebook Page?

Omar Trujillo | September 1, 2021 If you are a business owner or in the process of starting a busine …

Happy Work Anniversary to our Writer & Editor Jade Bradley

August 10, 2021 Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Ja …

Tips for working from home from the people who do it successfully

Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list g …

The who, what, when, where and why of digital marketing

Sandro Salsi| August 1, 2021 Who Should Do Digital Marketing? Digital marketing means reaching out t …

The power of positive language: It’s not what you say, but how you say it

Jade Bradley| July 1, 2021 You’ve probably heard the expression, it’s not what you say, but how you …

Facebook Advertising: 5 Key Metrics to Focus On

Kirsten Armleder| June 15, 2021 Facebook is a highly effective and affordable way to advertise your …

Is Posting Enough to Grow Your Business on Social Media?

Kirsten Armleder| May 31, 2021 So, you have a Facebook Page. What now? You’ve probably read or heard …

Creating a Compelling Call to Action

Jade Bradley| May 3, 2021 When writing for marketing, an important question to ask yourself is “how …

The Benefits of Remarketing

Sandro Salsi| April 19, 2021 Remarketing (also known as retargeting) allows digital marketers to sho …

Where Does Remarketing Fit in the Sales Funnel?

Sandro Salsi| April 5, 2021 You are probably familiar with the sales process. In digital marketing, …

What is Remarketing and How does it Work?

Sandro Salsi| March 25, 2021 Remarketing is about targeting users who have shown interest in your pr …

Personal Preferences VS. Creating an Effective Brand

Lance Smith | March 21, 2021 When designing a logo or a brand it’s important to detach from your per …

The Importance of Knowing Your Audience

Jade Bradley | March 5, 2021 When writing for marketing, you know why you’re writing: to advertise t …

The Importance of Mobile First Web Design

Omar Trujillo | March 3, 2021 Responsive web design not only the idea of a mobile friendly design, b …

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