With offices in Lethbridge, AB, and Cranbrook, BC, Genex Marketing is a full-service digital marketing agency that provides planning, marketing and branding solutions that work. We partner with small and medium-sized businesses and non-profits in Southern Alberta and the Kootenays. Our perfect client is interested in success and growth through digital exposure, leads and sales.

Our approach is driven by the needs of the organizations we work with. With specialists in branding & design, writing & editing, social media marketing, search marketing, web development and SEO, our team of experts have all the bases covered, whatever your needs are.

OUR history

When Genex Marketing first came into existence in 2008, we were a two-person show and digital marketing was still in its infancy.

A lot has changed since then.

Today our team is diverse, specialized, and experienced. We’ve seen a lot of trends and fads come and go and witnessed the “next big strategy” relegated to the basement of history more than a few times.

Our commitment to leveraging and adapting to new marketing technology works.

HOW WE teamwork

We have multiple offices and you are welcome, and even encouraged to stop by. But around here, we see and do things differently. Our multi-talented production team works remotely. They reside wherever they want, and are free to live the lifestyles they want to live. This work style makes us stronger. We come together with diverse perspectives and create truly adaptable and well-rounded solutions.

Our unique and flexible
business model allows us to:

  • Quickly adapt to change and scale
  • Meet the needs of our clients with speed and ease
  • Maintain a high-quality, strictly controlled product
  • Be more productive


This isn’t 1989. Our solutions are based on technical strategy and measurable results. “Guessing,” “assuming,” and then “attempting” is not only reckless, but also downright unnecessary.

Every organization we work with gains insight with every dollar they spend with us.

Like insights? Then we should probably talk.



Our Team

Each member of our team will bring something extraordinary to your project.

Chris is the founder and President of Genex Marketing.

Chris draws from his experience in IT, marketing, and business development to help businesses become more measured, confident, and strategic in their digital marketing efforts. He believes that Genex Marketing enables organizations to maintain focus on operational efficiencies by offloading many of the distractions and complexities of marketing in a digital world.

Chris is an active networker and believes that the best form of marketing is (and will always be) word of mouth. As an active member in his community, he has held various positions from Director to President with a variety of organizations. He is actively involved with the Chamber of Commerce network, Kootenay Association for Science & Technology (KAST), and other community initiatives related to economic development, tourism, social programming and fundraising.

Kirsten Armleder is the Director of Operations & Client Services at Genex Marketing. With a strong marketing background, she prioritizes a customer-centric approach, tailoring strategies to meet each client’s unique needs. Her expertise in marketing and social media ensures successful campaigns and heightened brand awareness. Outside of work, Kirsten runs a construction business with her husband and enjoys various outdoor activities like horseback riding, hiking, skiing, and mountain biking. As the Director of Operations & Client Services, Kirsten remains dedicated to driving client success and delivering tailored strategies for businesses to thrive in the competitive market.

A key member of the Genex Marketing team since its early years, Lance is a creative force hailing from Nanaimo, BC on Vancouver Island. He is an expert in Brand development and all things graphical as well as being highly proficient in the technical aspects of web design & development. Lance has over 23 years of experience in the field working with a variety of clients in Western Canada and abroad and continues to work diligently to produce results for our clients. In more recent days Lance has taken a keen interest in Artificial Intelligence and loves exploring new ways of augmenting our capabilities by employing these powerful, ever evolving tools.

Lena is our Financial HR Manager at Genex Marketing and she’s happy to help all our clients with any billing inquiries and payment processing. Born and raised in Vancouver, Lena graduated from Douglas College with a BBA in Accounting. Currently, she has over 15 years of bookkeeping experience in various industries and accounting firms. She enjoys living a busy acreage life with her sweet family, dogs and chickens. She spends most of her free time outside – hiking trails, exploring lakes and just enjoying the rural life.

Omar is a passionate and committed professional with a multidisciplinary approach among code programming and design. He has over 20 years of experience in designing and implementing full stack sophisticated online web applications. He is also proficient in web technologies, graphic design, audio engineering, video editing and post-production. Prior to joining our team in 2016 Omar worked with major renown multinational corporations, providing tangible results in brand exposure, sales, UX implementations and marketing campaigns.



She knows what makes people click. With a strong understanding of analytics in Facebook, Twitter, Instagram, Pinterest and more, Kyla is an expert in social media. She loves watching our clients grow their social presence. Not only does she have a certificate in social media (yeah, that’s a thing), she has had a successful career in broadcasting and teaches social media basics to small businesses in her free time.

As a writer at Genex Marketing, Jade loves helping people and businesses express themselves! With a background working in website and social media writing and over 10 years experience in marketing, administration, and customer service, Jade knows how to turn your words into content that promotes your services in the best way possible! Jade graduated from Concordia University with a BA in Classical Civilizations (nerd) and is fluent in French (double nerd). When she’s not writing at Genex Marketing, Jade spends most of her time enjoying everything the beautiful outdoors have to offer!

Grace is a visionary Digital Marketing Strategist with over seven years of experience in Dubai’s vibrant Media and Advertising industry, now bringing her expertise to the Canadian market. Currently advancing her skills at Bow Valley College through the Integrated Marketing Communications program, she excels in leveraging tools like Google Ads, SEO, email marketing, and social media to transform and elevate brands.Her strategy is grounded in a commitment to continual growth and innovation, making her a leader in capturing the pulse of digital trends. Grace’s approach not only enhances visibility and engagement but also inspires her clients to dream bigger.Beyond the campaigns, Grace is a storyteller at heart—whether crafting narratives for brands or creating cherished moments with her family. She embodies the spirit of a lifelong learner, continuously exploring new possibilities in her professional and personal life.



Genex Marketing fuels innovation, engaging a multi-talented team to adapt and lead in the constantly evolving field of digital marketing. We believe in true collaboration with our partners, implementing cutting-edge marketing solutions that drive growth and success. Through relentless pursuit of new ideas and a commitment to excellence, we empower businesses to compete on a larger stage, turning visions into realities and challenges into opportunitiesl


Leveling the playing field by empowering businesses to compete with the giants in the digital world.

guiding principles

Pioneering, Adapting, and Enhancing Next-Gen Marketing Solutions.
Deliver Proven Results.
Cultivate accountable self-direction, meaningful success, and personal fulfillment.