About Us

Chris is the founder and President of Genex Marketing. Chris draws from his experience in IT, marketing, and business development to help businesses become more measured, confident, and strategic in their digital marketing efforts. He believes that Genex Marketing enables organizations to maintain focus on operational efficiencies by offloading many of the distractions and complexities of marketing in a digital world. Chris is an active networker and believes that the best form of marketing is (and will always be) word of mouth. As an active member in his community, he has held various positions from Director to President with a variety of organizations. He is actively involved with the Chamber of Commerce network, Kootenay Association for Science & Technology (KAST), and other community initiatives related to economic development, tourism, social programming and fundraising.

Kirsten Armleder is the Director of Operations & Client Services at Genex Marketing. With a strong marketing background, she prioritizes a customer-centric approach, tailoring strategies to meet each client’s unique needs. Her expertise in marketing and social media ensures successful campaigns and heightened brand awareness. Outside of work, Kirsten runs a construction business with her husband and enjoys various outdoor activities like horseback riding, hiking, skiing, and mountain biking. As the Director of Operations & Client Services, Kirsten remains dedicated to driving client success and delivering tailored strategies for businesses to thrive in the competitive market.

A key member of the Genex Marketing team since its early years, Lance is a creative force hailing from Nanaimo, BC on Vancouver Island. He is an expert in Brand development and all things graphical as well as being highly proficient in the technical aspects of web design & development. Lance has over 23 years of experience in the field working with a variety of clients in Western Canada and abroad and continues to work diligently to produce results for our clients. In more recent days Lance has taken a keen interest in Artificial Intelligence and loves exploring new ways of augmenting our capabilities by employing these powerful, ever evolving tools.

Lena is our Financial HR Manager at Genex Marketing and she’s happy to help all our clients with any billing inquiries and payment processing. Born and raised in Vancouver, Lena graduated from Douglas College with a BBA in Accounting. Currently, she has over 15 years of bookkeeping experience in various industries and accounting firms. She enjoys living a busy acreage life with her sweet family, dogs and chickens. She spends most of her free time outside – hiking trails, exploring lakes and just enjoying the rural life.

Omar is a passionate and committed professional with a multidisciplinary approach among code programming and design. He has over 20 years of experience in designing and implementing full stack sophisticated online web applications. He is also proficient in web technologies, graphic design, audio engineering, video editing and post-production. Prior to joining our team in 2016 Omar worked with major renown multinational corporations, providing tangible results in brand exposure, sales, UX implementations and marketing campaigns.

 

 

She knows what makes people click. With a strong understanding of analytics in Facebook, Twitter, Instagram, Pinterest and more, Kyla is an expert in social media. She loves watching our clients grow their social presence. Not only does she have a certificate in social media (yeah, that’s a thing), she has had a successful career in broadcasting and teaches social media basics to small businesses in her free time.

As a writer at Genex Marketing, Jade loves helping people and businesses express themselves! With a background working in website and social media writing and over 10 years experience in marketing, administration, and customer service, Jade knows how to turn your words into content that promotes your services in the best way possible! Jade graduated from Concordia University with a BA in Classical Civilizations (nerd) and is fluent in French (double nerd). When she’s not writing at Genex Marketing, Jade spends most of her time enjoying everything the beautiful outdoors have to offer!

Grace is a visionary Digital Marketing Strategist with over seven years of experience in Dubai’s vibrant Media and Advertising industry, now bringing her expertise to the Canadian market. Currently advancing her skills at Bow Valley College through the Integrated Marketing Communications program, she excels in leveraging tools like Google Ads, SEO, email marketing, and social media to transform and elevate brands.Her strategy is grounded in a commitment to continual growth and innovation, making her a leader in capturing the pulse of digital trends. Grace’s approach not only enhances visibility and engagement but also inspires her clients to dream bigger.Beyond the campaigns, Grace is a storyteller at heart—whether crafting narratives for brands or creating cherished moments with her family. She embodies the spirit of a lifelong learner, continuously exploring new possibilities in her professional and personal life.