Our Team
Each member of our team will bring something extraordinary to your project.
A key member of the Genex Marketing team since its early years, Lance is a creative force hailing from Nanaimo, BC on Vancouver Island. He is an expert in Brand development and all things graphical as well as being highly proficient in the technical aspects of web design & development. Lance has over 23 years of experience in the field working with a variety of clients in Western Canada and abroad and continues to work diligently to produce results for our clients. In more recent days Lance has taken a keen interest in Artificial Intelligence and loves exploring new ways of augmenting our capabilities by employing these powerful, ever evolving tools.
Kirsten Armleder is the Director of Operations & Client Services at Genex Marketing. With a strong marketing background, she prioritizes a customer-centric approach, tailoring strategies to meet each client’s unique needs. Her expertise in marketing and social media ensures successful campaigns and heightened brand awareness. Outside of work, Kirsten runs a construction business with her husband and enjoys various outdoor activities like horseback riding, hiking, skiing, and mountain biking. As the Director of Operations & Client Services, Kirsten remains dedicated to driving client success and delivering tailored strategies for businesses to thrive in the competitive market.
Chris is the founder and President of Genex Marketing.
Chris draws from his experience in IT, marketing, and business development to help businesses become more measured, confident, and strategic in their digital marketing efforts. He believes that Genex Marketing enables organizations to maintain focus on operational efficiencies by offloading many of the distractions and complexities of marketing in a digital world.
Chris is an active networker and believes that the best form of marketing is (and will always be) word of mouth. As an active member in his community, he has held various positions from Director to President with a variety of organizations. He is actively involved with the Chamber of Commerce network, Kootenay Association for Science & Technology (KAST), and other community initiatives related to economic development, tourism, social programming and fundraising.
Lena is our Financial HR Manager at Genex Marketing and she’s happy to help all our clients with any billing inquiries and payment processing. Born and raised in Vancouver, Lena graduated from Douglas College with a BBA in Accounting. Currently, she has over 15 years of bookkeeping experience in various industries and accounting firms. She enjoys living a busy acreage life with her sweet family, dogs and chickens. She spends most of her free time outside – hiking trails, exploring lakes and just enjoying the rural life.
Omar is a passionate and committed professional with a multidisciplinary approach among code programming and design. He has over 20 years of experience in designing and implementing full stack sophisticated online web applications. He is also proficient in web technologies, graphic design, audio engineering, video editing and post-production. Prior to joining our team in 2016 Omar worked with major renown multinational corporations, providing tangible results in brand exposure, sales, UX implementations and marketing campaigns.
Zee is our coding guru. With a high level of expertise in everything WordPress – from theme customization to custom plugin development – there isn’t a WordPress related issue Zee can’t handle. He’s highly proficient in PHP coding language and well versed in all the highly technical aspects of web development that run behind the scenes of our sites. When Zee isn’t working with us as the Coding King, he enjoys playing video games, especially PUBG.
She knows what makes people click. With a strong understanding of analytics in Facebook, Twitter, Instagram, Pinterest and more, Kyla is an expert in social media. She loves watching our clients grow their social presence. Not only does she have a certificate in social media (yeah, that’s a thing), she has had a successful career in broadcasting and teaches social media basics to small businesses in her free time.
As a writer at Genex Marketing, Jade loves helping people and businesses express themselves! With a background working in website and social media writing and over 10 years experience in marketing, administration, and customer service, Jade knows how to turn your words into content that promotes your services in the best way possible! Jade graduated from Concordia University with a BA in Classical Civilizations (nerd) and is fluent in French (double nerd). When she’s not writing at Genex Marketing, Jade spends most of her time enjoying everything the beautiful outdoors have to offer!
mission
Genex Marketing fuels innovation, engaging a multi-talented team to adapt and lead in the constantly evolving field of digital marketing. We believe in true collaboration with our partners, implementing cutting-edge marketing solutions that drive growth and success. Through relentless pursuit of new ideas and a commitment to excellence, we empower businesses to compete on a larger stage, turning visions into realities and challenges into opportunitiesl
vision
Leveling the playing field by empowering businesses to compete with the giants in the digital world.