With offices in Lethbridge, AB, and Cranbrook, BC, Genex Marketing is a full-service digital marketing agency that provides planning, marketing and branding solutions that work. We partner with small and medium-sized businesses and non-profits in Southern Alberta and the Kootenays. Our perfect client is interested in success and growth through digital exposure, leads and sales.

Our approach is driven by the needs of the organizations we work with. With specialists in branding & design, writing & editing, social media marketing, search marketing, web development and SEO, our team of experts have all the bases covered, whatever your needs are.

OUR history

When Genex Marketing first came into existence in 2008, we were a two-person show and digital marketing was still in its infancy.

A lot has changed since then.

Today our team is diverse, specialized, and experienced. We’ve seen a lot of trends and fads come and go and witnessed the “next big strategy” relegated to the basement of history more than a few times.

Our commitment to leveraging and adapting to new marketing technology works.

HOW WE teamwork

We have multiple offices and you are welcome, and even encouraged to stop by. But around here, we see and do things differently. Our multi-talented production team works remotely. They reside wherever they want, and are free to live the lifestyles they want to live. This work style makes us stronger. We come together with diverse perspectives and create truly adaptable and well-rounded solutions.

Our unique and flexible
business model allows us to:

  • Quickly adapt to change and scale
  • Meet the needs of our clients with speed and ease
  • Maintain a high-quality, strictly controlled product
  • Be more productive


This isn’t 1989. Our solutions are based on technical strategy and measurable results. “Guessing,” “assuming,” and then “attempting” is not only reckless, but also downright unnecessary.

Every organization we work with gains insight with every dollar they spend with us.

Like insights? Then we should probably talk.



Our Team

Each member of our team will bring something extraordinary to your project.

Chris is the founder and President of Genex Marketing.

Chris draws from his experience in IT, marketing, and business development to help businesses become more measured, confident, and strategic in their digital marketing efforts. He believes that Genex Marketing enables organizations to maintain focus on operational efficiencies by offloading many of the distractions and complexities of marketing in a digital world.

Chris is an active networker and believes that the best form of marketing is (and will always be) word of mouth. As an active member in his community, he has held various positions from Director to President with a variety of organizations. He is actively involved with the Chamber of Commerce network, Kootenay Association for Science & Technology (KAST), and other community initiatives related to economic development, tourism, social programming and fundraising.

A U-Vic graduate originally from Kimberley, B.C., Matt’s background is in communication, business and technology. With over 10 years experience working on all sides of the marketing world—including print, creative, web development and management—Matt connects with clients and gains a deep appreciation for their unique situation, pouring passion and energy into everything he does.

A key member of the Genex Marketing team since its early years, Lance is a creative force hailing from the mystical island of Gabriola in the Pacific Northwest. He is an expert in Brand development and all things graphical with over 21 years of experience in the field working with a variety of clients in Western Canada and abroad.

Omar is a passionate and committed professional with a multidisciplinary approach among code programming and design. He has over 20 years of experience in designing and implementing full stack sophisticated online web applications. He is also proficient in web technologies, graphic design, audio engineering, video editing and post-production. Prior to joining our team in 2016 Omar worked with major renown multinational corporations, providing tangible results in brand exposure, sales, UX implementations and marketing campaigns.



Zee is our coding guru. With a high level of expertise in everything WordPress – from theme customization to custom plugin development – there isn’t a WordPress related issue Zee can’t handle. He’s highly proficient in PHP coding language and well versed in all the highly technical aspects of web development that run behind the scenes of our sites. When Zee isn’t working with us as the Coding King, he enjoys playing video games, especially PUBG.

She knows what makes people click. With a strong understanding of analytics in Facebook, Twitter, Instagram, Pinterest and more, Kyla is an expert in social media. She loves watching our clients grow their social presence. Not only does she have a certificate in social media (yeah, that’s a thing), she has had a successful career in broadcasting and teaches social media basics to small businesses in her free time.

Kirsten is the Marketing Manager at Genex Marketing, where she oversees our inbound marketing program to drive awareness and demand for our services. Prior to her role as Marketing Manager, Kirsten served as a Writer, Editor and Social Media Coordinator at Genex. She is highly creative, yet extremely analytical and always up for a new challenge. She has also had a successful career as a magazine journalist.

When not at Genex, Kirsten operates a business in the construction industry with her husband and in her free time enjoys a variety of outdoor activities, including horseback riding, hiking, cross-country skiing and mountain biking.

As a writer at Genex Marketing, Jade loves helping people and businesses express themselves! With a background working in website and social media writing and over 10 years experience in marketing, administration, and customer service, Jade knows how to turn your words into content that promotes your services in the best way possible! Jade graduated from Concordia University with a BA in Classical Civilizations (nerd) and is fluent in French (double nerd). When she’s not writing at Genex Marketing, Jade spends most of her time enjoying everything the beautiful outdoors have to offer!

Lena is our bookkeeper at Genex Marketing and she’s happy to help all our clients with any billing inquiries and payment processing. Born and raised in Vancouver, Lena graduated from Douglas College with a BBA in Accounting. Currently, she has over 15 years of bookkeeping experience in various industries and accounting firms. She enjoys living a busy acreage life with her sweet family, dogs and chickens. She spends most of her free time outside – hiking trails, exploring lakes and just enjoying the rural life.

Michelle is the Client Liason for the Genex team. Multi-entrepreneurial for over 20 years, primarily in healthcare, she has a diversified skillset and loves working with people and their unique business stories. She is dedicated to finding win-win solutions and is not afraid to use her Jedi-like yoga skills to see a new perspective on any challenge. Her mission is to see people reach their highest potential, an interest that crosses over into her spare time as a personal development webinar and workshop leader. She enjoys being outdoors, yoga, cooking and pretty much anything creative.


Forging partnerships so clients can realize their unique potential


A cohesive, multi-talented team delivering measurable results that clients value

guiding principles

Leverage, adapt and evolve advanced marketing techniques
Deliver Proven Solutions
Cultivate accountable self-direction, meaningful success and personal fulfilment