ABOUT us

With offices located in Cranbrook, BC and Lethbridge, AB, we are a full-service digital marketing agency that partners with small and medium-sized business and non-profits. We provide planning, marketing and branding solutions that work. Our perfect client is interested in success and growth through digital exposure, leads and sales.

Our approach is driven by the needs of the organizations we work with. With specialists in branding & design, writing & editing, social media, search marketing and web development, our team of experts have all the bases covered, whatever your needs are.

OUR history

When Genex Marketing first came into existence in 2008, we were a two-person show and digital marketing was still in its infancy.

A lot has changed since then.

Today our team is diverse, specialized, and experienced. We’ve seen a lot of trends and fads come and go and witnessed the “next big strategy” relegated to the basement of history more than a few times.

Our commitment to leveraging and adapting to new marketing technology works.

HOW WE teamwork

We have multiple offices and you are welcome, and even encouraged to stop by. But around here, we see and do things differently. Our multi-talented production team works remotely. They reside wherever they want, and are free to live the lifestyles they want to live. This work style makes us stronger. We come together with diverse perspectives and create truly adaptable and well-rounded solutions.

Our unique and flexible
business model allows us to:

  • Quickly adapt to change and scale
  • Meet the needs of our clients with speed and ease
  • Maintain a high-quality, strictly controlled product
  • Be more productive

your FUTURE

This isn’t 1989. Our solutions are based on technical strategy and measurable results. “Guessing”, “Assuming” and then “Attempting” is not only reckless, but also downright unnecessary.

Every organization we work with gains insight with every dollar they spend with us.

Like insights? Then we should probably talk.

Our Team

Each member of our team will bring something extraordinary to your project.

Chris is the founder and President of Genex Marketing

Chris draws from his experience in IT, marketing, and business development to help businesses become more measured, confident, and strategic in their digital marketing efforts. He believes that Genex Marketing enables organizations to maintain focus on operational efficiencies by offloading many of the distractions and complexities of marketing in a digital world.

Chris is an active networker and believes that the best form of marketing is (and will always be) word of mouth. As an active member in his community, he has held various positions from Director to President with a variety of organizations. He is actively involved with the Chamber of Commerce network, Kootenay Association for Science & Technology (KAST), and other community initiatives related to economic development, tourism, social programming and fund raising.

Jenelle is an Account Representative at Genex Marketing. Jenelle’s primary focus is providing our clients with the ability to transform their business online. Combined with her passion for helping business owners, Jenelle prides herself on creating the foundation needed for long-lasting relationships.

A U-Vic graduate originally from Kimberley, B.C., Matt’s background is in communication, business and technology. With over 10 years experience working on all sides of the marketing world—including print, creative, web development and management—Matt connects with clients and gains a deep appreciation for their unique situation, pouring passion and energy into everything he does.

A key member of the Genex Marketing team since its early years, Lance is a creative force hailing from the mystical island of Gabriola in the Pacific Northwest. He is an expert in Brand development and all things graphical with over 21 years of experience in the field working with a variety of clients in Western Canada and abroad.

Passionate and committed professional with a multidisciplinary approach among code programming and design. Experience in designing and implementing full stack sophisticated online web applications trough 20+ years. Proficient in web technologies, graphic design, audio engineering, and video edition and post-production. Worked with major renown multinational corporations providing tangible results in brand exposure, sales, UX implementations and marketing campaigns.

She knows what makes people click. With a strong understanding of analytics in Facebook, Twitter, Instagram, Pinterest and more, Kyla is an expert in social media. She has been part of the Genex Marketing Team for 5 years and loves watching our clients grow through their social presence. Not only does she have a certificate in Social Media (yeah, that’s a thing), she has had a successful career in broadcasting and a large following on her personal blog Mommy’s Weird. When not working with Genex Marketing , she speaks at conferences around Canada and contracts as a social media manager, consultant and instructor with her business Social Jelly. Her favourite thing is helping small businesses succeed and bbq potato chips.

Kirsten is the Marketing Manager at Genex Marketing, where she oversees our inbound marketing strategy to drive awareness and demand for our services across Western Canada. Prior to her role as Marketing Manager, Kirsten served as a Writer, Editor and Social Media Coordinator at Genex. She is highly creative, yet extremely analytical and always up for a new challenge. She has also had a successful career as a magazine journalist.

When not at Genex, Kirsten operates a business in the construction industry with her husband and in her free time enjoys a variety of outdoor activities, including horseback riding, hiking, cross-country skiing and mountain biking.

Sandro joined the digital world back in 1998, after having built up professional experience in various sectors such as the cruise industry (Telecom Officer). Sandro is a PPC Specialist with over 19 years-experience in the field. Curious, well-organized and eager to face new challenges he’s in control of search and paid campaigns for Genex Marketing clients.

As a writer at Genex Marketing, Jade loves helping people and businesses express themselves! With a background working in website and social media writing and nine years past experience in marketing, administration, and customer service, Jade knows how to turn your words into content that promotes your services in the best way possible! Jade graduated from Concordia University with a BA in Classical Civilizations (nerd) and is fluent in French (double nerd). When she’s not writing at Genex Marketing, Jade spends most of her time outdoors enjoying everything the beautiful Kootenays have to offer!

Lena is our bookkeeper at Genex Marketing and she’s happy to help all our clients with any billing inquiries and payment processing. Born and raised in Vancouver, Lena graduated from Douglas College with a BBA in Accounting. Currently, she has over 15 years of bookkeeping experience in various industries and accounting firms. She enjoys living a busy acreage life with her sweet family, dogs and chickens. She spends most of her free time outside – hiking trails, exploring lakes and just enjoying the Kootenay life.

mission

Forging partnerships so clients can realize their unique potential

vision

A cohesive, multi-talented team delivering measurable results that clients value

guiding principles

Leverage, adapt and evolve advanced marketing techniques
Deliver Proven Solutions
Cultivate accountable self-direction, meaningful success and personal fulfilment

goals

Profitability that supports growth

profit

investment in personnel

Cutting edge planning, marketing and branding solutions that work

client retention

repeat business

referrals

Robust internal relationships based on honesty and trust

repeat & reccuring business

referrals

staff assessment

organizational assessment