ABOUT us

We are a full-service marketing agency that works with small businesses to large corporations in Western Canada and abroad. We provide planning, marketing and branding solutions that work.

Our approach is based on strategy. But first, we want to know what frustrates you. What makes you unhappy? From there, we work on building a plan that alleviates your stress and solves your marketing problems.

OUR history

When Genex Marketing first came into existence in 2008, we were a two-man show and digital marketing was still in its infancy.

A lot has changed since then.

Now, not only do we offer custom website development and branding but complete agency marketing as well. This includes Google marketing, social media marketing, SEO, public relations and TV, radio and print advertising.

What hasn’t changed is our belief that happy people produce amazing work.

HOW WE work

We have an office and you are welcome to stop by. But around here, we see and do things differently. Our multi-talented team works remotely. They reside wherever they want, and are free to live the lifestyles they want to live. This work style makes us stronger. We come together with diverse perspectives and create truly adaptable and well-rounded solutions.

Our unique and flexible
business model allows us to:

  • Quickly adapt to change and scale
  • Meet the needs of our clients with speed and ease
  • Maintain a high-quality, strictly controlled product
  • Be more productive

our FUTURE

Staying true to our business model means we are a boutique marketing firm. In other words, we offer personalized services to each client.

Our solutions are based on strategy. But of course we know that strategy is dependent on circumstance. That’s why we maintain flexibility with all our clients. If something isn’t working, let’s change it. We prefer action over deliberation.

If you do too, then we should probably talk.

Our Team

Each member of our team will bring something extraordinary to your project.

Chris is the founder and President of Genex Marketing, a marketing agency that helps businesses find and increase leads and sales through social media, search and behavioural marketing. Chris helps businesses eliminate the risk and liability of hiring and training staff by offering agency marketing services to manage marketing and branding.

Since 2001, Chris has been applying concepts and experience from his background in computer networking and business development to help businesses become more responsive and purposeful in the way they promote their business. In return, these businesses can maintain focus on efficiency and growth in their core business operations.

But Chris isn’t just a tech-minded shut-in; he is an active networker and believes that the best form of marketing is (and will always be) word of mouth. As an active member in the community, Chris has held positions as Director, Vice President and President of the Cranbrook Chamber of Commerce. He is involved in other community initiatives related to economic development, tourism, local history and is also a member of JCI. 

Chris currently resides in Cranbrook, BC but thrives on the challenge that comes with working remotely with businesses abroad. If you want to talk digital marketing and don’t mind being creeped out by what the world is becoming, Chris would love to chat with you.

A U-Vic graduate originally from Kimberley, B.C., Matt’s background is in communication, business and technology. With over 10 years experience working on all sides of the marketing world—including print, creative, web development and management—Matt connects with clients and gains a deep appreciation for their unique situation, pouring passion and energy into everything he does.

A key member of the Genex Marketing team since its early years, Lance is a creative force hailing from the mystical island of Gabriola in the Pacific Northwest. He is an expert in Brand development and all things graphical with over 21 years of experience in the field working with a variety of clients in Western Canada and abroad.

Passionate and committed professional with a multidisciplinary approach among code programming and design. Experience in designing and implementing full stack sophisticated online web applications trough 20+ years. Proficient in web technologies, graphic design, audio engineering, and video edition and post-production. Worked with major renown multinational corporations providing tangible results in brand exposure, sales, UX implementations and marketing campaigns.

She knows what makes people click. With a strong understanding of analytics in Facebook, Twitter, Instagram, Pinterest and more, Kyla is an expert in social media. She has been part of the Genex Marketing Team for 5 years and loves watching our clients grow through their social presence. Not only does she have a certificate in Social Media (yeah, that’s a thing), she has had a successful career in broadcasting and a large following on her personal blog Mommy’s Weird. When not working with Genex Marketing , she speaks at conferences around Canada and contracts as a social media manager, consultant and instructor with her business Social Jelly. Her favourite thing is helping small businesses succeed and bbq potato chips.

Kirsten is the Marketing Manager at Genex Marketing, where she oversees our inbound marketing strategy to drive awareness and demand for our services across Western Canada. Prior to her role as Marketing Manager, Kirsten served as a Writer, Editor and Social Media Coordinator at Genex. She is highly creative, yet extremely analytical and always up for a new challenge. She has also had a successful career as a magazine journalist.

When not at Genex, Kirsten operates a business in the construction industry with her husband and in her free time enjoys a variety of outdoor activities, including horseback riding, hiking, cross-country skiing and mountain biking.

Sandro joined the digital world back in 1998, after having built up professional experience in various sectors such as the cruise industry (Telecom Officer). Sandro is a PPC Specialist with over 19 years-experience in the field. Curious, well-organized and eager to face new challenges he’s in control of search and paid campaigns for Genex Marketing clients.

As a writer at Genex Marketing, Jade loves helping people and businesses express themselves! With a background working in website and social media writing and nine years past experience in marketing, administration, and customer service, Jade knows how to turn your words into content that promotes your services in the best way possible! Jade graduated from Concordia University with a BA in Classical Civilizations (nerd) and is fluent in French (double nerd). When she’s not writing at Genex Marketing, Jade spends most of her time outdoors enjoying everything the beautiful Kootenays have to offer!

Lena is our bookkeeper at Genex Marketing and she’s happy to help all our clients with any billing inquiries and payment processing. Born and raised in Vancouver, Lena graduated from Douglas College with a BBA in Accounting. Currently, she has over 15 years of bookkeeping experience in various industries and accounting firms. She enjoys living a busy acreage life with her sweet family, dogs and chickens. She spends most of her free time outside – hiking trails, exploring lakes and just enjoying the Kootenay life.

mission

Forging partnerships so clients can realize their unique potential

vision

A cohesive, multi-talented team delivering measurable results that clients value

guiding principles

Leverage, adapt and evolve advanced marketing techniques
Deliver Proven Solutions
Cultivate accountable self-direction, meaningful success and personal fulfilment

goals

Profitability that supports growth

profit

investment in personnel

Cutting edge planning, marketing and branding solutions that work

client retention

repeat business

referrals

Robust internal relationships based on honesty and trust

repeat & reccuring business

referrals

staff assessment

organizational assessment