Personal Preferences VS. Creating an Effective Brand

Lance Smith | March 21, 2021

When designing a logo or a brand it’s important to detach from your personal preferences and think about the big picture: what effect will your material have on, not just you, but your audience.

Effective visual designers have to think deeply about the business in question, and about how we can visually communicate clearly and appropriately who they are, so as to connect with potential customers.

It’s good and fine to add some of your personal style, if, for example, your personal touch is an important aspect of your business, but if it doesn’t compliment the message that you are putting forth to your customers, then it’s best to leave it out.

Every combination of fonts, colours and aesthetics set a different tone that will create different results for those who come into contact with your material.

Let go of your personal feelings about your favourite colours, fonts and aesthetics; think about what they will actually do for your business.

Case in point:

On the episode “Don’t worry it’s His Sister” of the critically acclaimed TV show, Schitt’s Creek, Roland Schitt, founder of the town of Schitt’s Creek is very sentimental about the town sign and the new owner, Johnny Rose, wants to replace it with something more appropriate for the times. Roland’s attachment to this sign, which represents to him family and tradition, blinds him to the fact that the majority of people do not share his experiences and worldview. If Roland could have let go of his attachment to his personal preference, perhaps the town of Schitt’s Creek might have been able to change their image for the better.  

by: Lance Smith

Design

When you do things right, people won’t be sure you’ve done anything at all. A good design steps out of the way, and empowers the user...

Read More

Marketing

Get your message out there and find your people. Let's talks about strategies and solutions that work...and reveal the ones that don't!

Read More

Other News

Random thoughts and musings from your friends at Genex Marketing. Everything else that just doesn't fit into any other category.

Read More

Our Community

Without a strong community, family and culture, we are lost. Whenever possible, we contribute and give back to the communities in which we work.

Read More

Social Media

The landscape of social media is unfolding at a staggering pace and drastically changing the way people consume media and society at large.

Read More

Technology

Bring on the future! Let's demystify the latest cutting edge technologies to make ourselves and our clients become more efficient and profitable.

Read More