The Benefits of Remarketing

Sandro Salsi| April 19, 2021

Remarketing (also known as retargeting) allows digital marketers to show ads to people who have visited your website in the past. These ads serve as a gentle reminder to potential customers of their desire to make a purchase on your platform, ideally enticing them to return to complete their transaction.

10 benefits of remarketing:

  1. Keeps your target audience involved

Remarketing allows you to track a user from one website to another to re-engage your customers and get them back to your platform.

  1. Increases your brand’s visibility

With remarketing, you’ll be able to build brand recognition early in the buying process and establish yourself as an expert on your product. When you establish this authority with visitors early on, they are more likely to return when they are ready to buy.

  1. Drives higher ROI

Retargeting helps you to concentrate your promotional efforts on customers that have already shown an interest. This translates to a much higher return on investment.

  1. Increases the number of people who convert on your website

Retargeting allows you to re-engage travellers by displaying ads on news websites, blogs and posts. Remarketing ads allow you to create personalized messages that entice visitors to return to your website and make a purchase.

  1. Takes advantage of mobile targeting and video content

Remarketing allows you to take advantage of the widespread increase of mobile use and video content. Consider using video or show advertising to target past website users on YouTube (or people who have viewed your videos on YouTube) as they view other videos. On the Google Display Network, you can even use text and photos in your remarketing advertising.

  1. Attract the customers of your competitors

Your advertisements appear on a customer’s browser after they visit your website or after they search for a specific keyword. This means you can target people who have visited other websites that are strongly relevant to your product, such as your competitors’ websites.

  1. Helps save money

You spend less money if you approach people who have already shown an interest in what you have to offer (making them more qualified) than if you start from scratch and cast a wider net.

  1. Displays effective calls-to-action

You can use remarketing to display an effective call-to-action. Remarketing is an excellent tool for bringing users back to your site by displaying another call-to-action, such as “call now” or “schedule a free consultation.” Your business will expand exponentially if you do so.

  1. Targets with extreme precision

You may use remarketing ads to offer a special discount to a group of users who have completed specific experiences with you. The prospect would be much more motivated to return to your site if you do it this way.

  1. Advanced features

Remarketing has progressed to include a number of new and advanced features. It can now filter, modify and personalize its performance to tailor each ad to the visitor’s web surfing habits.

Remarketing is a highly successful way to reach your customers, especially when used in combination with a broader marketing strategy that includes Google AdWords, content marketing and targeted display advertising.

Concerns with remarketing

Remarketing has major advantages to your marketing strategy, but there are some concerns with it.

Since remarketing ads are designed to follow users around, a common complaint is that it feels creepy. This is a valid concern; however, it is the settings of your campaign that will make the difference between your ads coming off as creepy and actually being useful to the user by displaying an ad at the right time.

Another concern with retargeting is that it can ignore the buy cycle. Retargeting is intended to capture more of those consumers as they proceed through the funnel. If you’re not careful, however, you can actually damage conversion rates by ignoring the buy cycle.

Keep these concerns in mind and you’ll be able to use remarketing to its full effectiveness. If you want to know more, see our blog post, Where does Remarketing fit in the Sales Funnel?, or feel free to contact us.

by: Sandro Salsi


When you do things right, people won’t be sure you’ve done anything at all. A good design steps out of the way, and empowers the user...

Read More


Get your message out there and find your people. Let's talks about strategies and solutions that work...and reveal the ones that don't!

Read More

Other News

Random thoughts and musings from your friends at Genex Marketing. Everything else that just doesn't fit into any other category.

Read More

Our Community

Without a strong community, family and culture, we are lost. Whenever possible, we contribute and give back to the communities in which we work.

Read More


Read More

Social Media

The landscape of social media is unfolding at a staggering pace and drastically changing the way people consume media and society at large.

Read More


Bring on the future! Let's demystify the latest cutting edge technologies to make ourselves and our clients become more efficient and profitable.

Read More

Website Development

Get found online, collect leads and earn more sales for your business. It all starts with a marketing website.

Read More