Do I still need a website for my business if I have a Facebook Page?
People are searching for you online
Virtually everyone turns to Google and other search engines to find what they’re looking for. If you’re not visible online, guess who is – your competitors! That is why so many companies invest in a website with search engine optimization (SEO). Higher search rankings give your business credibility and a greater chance of reaching prospects who are engaged in the buying cycle.
A good portion of your targeted customers won’t consider a genuine business without a website
It’s 2021 and consumers expect companies, including small business, to have a website; they will actually consider a company that doesn’t have one as less professional. This also goes for companies that have an old and outdated website. It takes less than 30 seconds for consumers to form an opinion about your business, so make sure your website is up to date on not only content but design and functionality as well.
Most consumers use websites to engage with businesses
Along with the fact that many online experiences begin with a search engine, customers use a company’s website to engage with businesses. Most of them will compare sources before making a purchase decision, which means they will eliminate a business from consideration if they don’t have a website.
You need to answer basic questions quickly
People visit your website when they want to know something or do something. They are looking for useful information and they expect an immediate response. This means that visitors should be able to have their questions answered quickly. Design and layout are important since customers will quickly opt out if they have to hunt through your website to find the answer to their questions. Speaking of questions, here are some crucial questions your website should be able to answer quickly:
- Who are you?
- What do you do / offer?
- How do I contact you?
Your website can also save you and your customers’ time by answering questions upfront.
Purchasing decisions are influenced by the content
Your website is like a 24/7 salesperson that never sleeps. Not only is it there to answer questions but convert as well. The content of your website plays a significant role in impacting the buying decisions of your customers. It also plays an important role in converting referrals, as most people will do their own online research to determine whether your business is right for them.
Utilize sophisticated marketing tools
Your website is the foundation from which you build your marketing plan. Equipped with the right tools, it can not only capture leads, but give you valuable insights into your target audience and track where every ad dollar is going. You can even use your website to launch highly potent marketing campaigns that target visitors up to six months from a visit.
While social media is an excellent strategy for raising brand awareness and building your business, its main goal should not be to replace your website. You still need a professionally programmed, lead-catching, efficiently designed website to improve online presence and give your business a competitive advantage to support growth.
If you don’t have a website, now’s the time to get one! Have questions? Feel free to contact us.