The Digital Darkside: Brand Bombs

Chris Botterill | April 1, 2022

Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.”  The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm. 

Bad reviews

Current statistics indicate that 10-70% of reviews are manipulated, usually to dissuade customers from transacting with a business. It could be from competitors or your former partner or a random attack, but negative reviews heavily influence how your brand is perceived. 

Social Media Slander

Many people use their social media platforms as tools to bully or harass businesses. It can cause psychological pain, drive your sales down and destroy your reputation. You and your brand are inextricably linked, for better or for worse. On the other side of the social media coin, you may have posted something online that others took offence to, which resulted in being cyber-shamed or worse – the target of a “cancel culture” campaign.

In certain circumstances, professional reputation management may be required for:

  • A public announcement / apology
  • Re-branding
  • Remedies like filing claims to have false reviews removed

Professional Reputation Management Services

Choosing the most impactful words and not reacting with emotion are some of the advantages of using professional reputation management services like those offered at Genex. As well, our expertise in digital marketing enables us to swiftly deal with getting cyber claims filed to remove false and malicious reviews and more.

We recommend these easy, effective, and affordable reputation management guidelines for your team to stay on top of things:

  • Get customers to write reviews on the sites that matter the most to you
  • Alert everyone on your team when new reviews are published
  • Respond quickly and easily from a central command centre
  • Prevent unhappy customers from damaging your reputation online
  • Receive reports and ROI on customer review trends

Want to learn more about our specialized reputation management services?
Contact us!

This is the fifth blog in a six-part series that boils down the fundamental of digital marketing. Click here to view the other blogs:


When you do things right, people won’t be sure you’ve done anything at all. A good design steps out of the way, and empowers the user...

Read More


Get your message out there and find your people. Let's talks about strategies and solutions that work...and reveal the ones that don't!

Read More

Other News

Random thoughts and musings from your friends at Genex Marketing. Everything else that just doesn't fit into any other category.

Read More

Our Community

Without a strong community, family and culture, we are lost. Whenever possible, we contribute and give back to the communities in which we work.

Read More


Read More

Social Media

The landscape of social media is unfolding at a staggering pace and drastically changing the way people consume media and society at large.

Read More


Bring on the future! Let's demystify the latest cutting edge technologies to make ourselves and our clients become more efficient and profitable.

Read More

Website Development

Get found online, collect leads and earn more sales for your business. It all starts with a marketing website.

Read More