Your Business, Your Brand: The Bird’s Eye of Marketing
Chris Botterill | April 1, 2022
As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity.
In marketing, it is a good practice to keep one eye on the long game. Like any investment, maximum growth over time is the goal. Wisely spending resources on marketing now should optimize your long-term brand equity, creating a family legacy business or selling for maximum profit.
Here are the key long-term strategies that we recommend:
1. Build your own brand
Your created content, branding, websites, and social media have value associated with your brand equity. Ultimately, your marketing dollars should be growing your business, and should you break ties from any marketing partner or platform, you want to make sure you are the sole owner of all that was built. Maintaining a strong position ensures that you do not have to rebuild or rebrand in the future.
2. Make sound marketing decisions on what is right for your business, never from a reactive place
Many business owners get caught up in the slippery slope of brute spending to keep up with their competitors, which is not sustainable long term. Focus on what is right for your business and make a plan that will proactively help you reach your goals and maximize the money you have invested in marketing.
3. Work with a trusted marketing advisor who has both your short and long-term best interests in mind
Like your financial advisor or accountant, a solid partnership with your marketing strategist is important to your overall business success. Set expectations early in the engagement and communicate your business goals, challenges and vision. The advisor and agency team you are working with should be fully invested in your success.
Want to learn more about long-term marketing strategies?
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This is the final blog in a six-part series that boils down the fundamental of digital marketing. Click here to view the other blogs: