Michelle Hunt | May 2, 2022
If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site?
Should I stay or should I go?
Some customers who land on your site will immediately leave without engaging in any way. The visitor that does not click on anything or take any action creates what is called a bounce. Google Analytics calculates bounce as a percentage, which you can track in reports.
Here are a few common reasons why a bounce happens:
Your site does not have enough interest to your new visitor.
This is referred to in digital marketing as relevancy. Perhaps the ad or social media post that led a user to your site made a promise your website could not deliver, so did not help the customer. A high bounce rate is a great opportunity to evaluate how your advertising relates to your website’s content.
2. The annoying and invasive home page “pop up.”
Pop ups that demand your visitors sign up for an email list or give personal information like a postal code before they even get a chance to look around your site are unpopular. Perhaps placing the pop up to the side of your screen and not making it a requirement before browsing could help, or in some cases disabling it altogether. If this is affecting your bounce rate, you should see a change in the data right away.
3. Technical issues.
If your webpage is not loading or taking too long, there may be a need to update your site or change providers. Or perhaps your website is not mobile-friendly in a market where most people use devices over computers. Not all websites perform well across various platforms so upgrading to a fully responsive website, like a Genex Site, could significantly improve a bounce rate.
Whatever the reason, the bounce rate data in Google Analytics offers a great opportunity to learn about your business and customers.
Keep in mind, however, that it is only one metric that tells a part of the story. With more than 200 different metrics, Google Analytics is a powerful and sophisticated tool that can help businesses determine where their visitors are coming from, discover patterns and trends, gauge the effectiveness of their advertising and more. All Genex websites include Google Analytics.
