5 Key Signs That it is Time to Upgrade Your Website
December 22, 2022
As a business owner, it’s important to regularly review and update your website to ensure that it accurately reflects your business and meets the needs of your customers. While there’s no one-size-fits-all answer to when you should upgrade your website, there are a few key signs that it may be time to make some changes.
1. Your website is difficult to use or navigate
If your website is hard to use or navigate, it can frustrate potential customers and drive them away. If you’ve received feedback from customers or noticed a decline in website traffic, it may be time to consider updating your website to make it more user-friendly.
2. Your website is not mobile-friendly
With more than 50% of people worldwide accessing the internet from their smartphones and tablets, it’s vital that your website be mobile friendly. If your website is not optimized for mobile devices, you may be missing out on tons of potential customers.
3. Your website is not visually appealing
A visually appealing website can help to attract and retain customers. If your website looks outdated, unprofessional, or misaligned with your brand identity, it may be time to consider an update to improve its appearance and make it more appealing to potential customers.
4. Your website doesn’t have analytics
From tracking the total number of monthly visits to determining how they found your site in the first place, Google Analytics provides crucial information essential for owners, managers, sales, and marketing teams alike – such as lead generation metrics and measuring the results of your marketing efforts. Yet surprisingly, many people are not aware if their own site is even making use of this invaluable resource!
5. Your website is not generating leads or sales
Ultimately, the main purpose of your website is to generate leads and sales for your business. If you’ve noticed a decline in leads or sales, it may be time to review your website and make updates to improve its performance.
There are many signs that it may be time to upgrade your website. If your website is difficult to use, not mobile-friendly, not visually appealing, not equipped with analytics, not generating leads or sales, it’s worth considering an upgrade to improve performance and drive business growth.
At Genex Marketing, we design custom websites that not only look great, but are built for digital marketing and equipped with the essential tools your business needs to make an impact the moment you go online. They are full scalable as well; built to grow with your business and the future of digital marketing.