Why a style tile is essential for your business website

Kirsten Armleder| April 1, 2023

Having a well-designed website is essential for businesses to succeed online. However, designing a website that effectively represents your brand and engages your target audience is not an easy task. That’s why it’s important to start with a style tile.

What is a style tile?

A style tile is a design deliverable that helps establish the visual identity for a project. It’s essentially a visual design specification that defines the color palette, typography, textures, and other design elements that will be used in the project.

For this reason, it is one of the first tasks undertaken when a web project begins.

If you’re a business owner looking to create a website for your business, you may wonder why a style tile is necessary. Here are some reasons why working with a web designer who incorporates a style tile into your web design process is important:

1.Establish a clear visual direction

A style tile is an excellent tool to establish a clear visual direction for your website. It helps ensure that everyone involved in the project, from the designer to the developer, has a shared understanding of the visual direction of the project.

2. Create a consistent brand identity


A style tile helps you create a consistent brand identity across all design elements. By defining the color palette, typography, and other design elements upfront, you can ensure that all design decisions are aligned with your brand’s identity.

3. Communicate your vision to the designer

A style tile can help you communicate your vision to the designer. It allows you to show the designer what you like and don’t like, and how you envision your website’s design. This can help the designer create a design that meets your expectations and needs.

4. Save time and resources

A style tile can save you time and resources by identifying design issues early in the process. By creating a visual design specification upfront, designers can avoid the need for costly redesigns and rework later in the process.

5. Focus on user experience

A style tile helps you focus on the user experience. By establishing the visual direction of your website, you can ensure that your website is designed with your target audience in mind. This can help you create a website that engages your audience and encourages them to take action.

Style tiles provide immense benefits during the website design and development process at Genex Marketing. By offering a visual representation of the design elements before the work of coding and development begin, style tiles allow our clients to make informed decisions that align with their branding and business goals. What’s more, a style tile allows our customers to have a clearer idea of the design direction, which helps to create website that resonates with their target audience and enhances their online presence.

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