Engagement: What is it and Why is it Important?

  Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, […]

Getting your business ready for Google Analytics 4

  Kirsten Armleder | Having analytics on your website is critical to the success of your business, enabling you to better understand where your customers are coming from, who they are, and what they’re doing while they’re on your site. These invaluable insights are used to not only improve the performance of your website but […]

5 Simple Steps To Building a Successful Social Media Marketing Plan

  Jade Bradley | These days, there is no doubt that social media is an incredibly useful tool for any brand and a good social media presence can expand your brand’s reach exponentially. While there is no definitive formula to creating social media success, there are five simple steps that will help you create a social […]

Benefits of Google Analytics for Service-Based Businesses

Michelle Hunt | All types of businesses benefit from the powerful tools within the Google Analytics platform, including those that primarily deal with people one-to-one. These business models, such as coaching, health care practitioners and other services offer time in exchange for fees, and very often when the schedules are full are not able to […]

3 Reasons Your Website Can Have a High Bounce Rate

Michelle Hunt | If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site? Should I stay or should I go? Some customers who land on your site will immediately […]

6 Tips for Stepping Up Your Facebook Security Settings

Kirsten Armleder| As a digital marketing company, we frequently talk about online security, especially when it comes to Facebook. One of the most used social media platforms, Facebook hosts a veritable treasure trove of information that bad actors would love to access. And it’s not just your personal account that could be at risk, but […]

Happy Work Anniversary to our Adwords & Facebook Analyst Sandro Salsi

Happy work anniversary to Sandro Salsi, who is celebrating 12 years today with our team! A little more about Sandro… Sandro joined the digital world back in 1998, after having built up professional experience in various sectors such as the cruise industry (Telecom Officer). Sandro is a PPC Specialist with over 19 years-experience in the […]

Your Business, Your Brand: The Bird’s Eye of Marketing

Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity.  In marketing, it is a good practice to […]

The Digital Darkside: Brand Bombs

Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.”  The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm.  Bad reviews Current statistics […]

Building value into your brand: where the rubber meets the road

Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying […]