Benefits of Google Analytics for Service-Based Businesses

Michelle Hunt | All types of businesses benefit from the powerful tools within the Google Analytics platform, including those that primarily deal with people one-to-one. These business models, such as coaching, health care practitioners and other services offer time in exchange for fees, and very often when the schedules are full are not able to […]

3 Reasons Your Website Can Have a High Bounce Rate

Michelle Hunt | If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site? Should I stay or should I go? Some customers who land on your site will immediately […]

6 Tips for Stepping Up Your Facebook Security Settings

Kirsten Armleder| As a digital marketing company, we frequently talk about online security, especially when it comes to Facebook. One of the most used social media platforms, Facebook hosts a veritable treasure trove of information that bad actors would love to access. And it’s not just your personal account that could be at risk, but […]

Happy Work Anniversary to our Adwords & Facebook Analyst Sandro Salsi

Happy work anniversary to Sandro Salsi, who is celebrating 12 years today with our team! A little more about Sandro… Sandro joined the digital world back in 1998, after having built up professional experience in various sectors such as the cruise industry (Telecom Officer). Sandro is a PPC Specialist with over 19 years-experience in the […]

Your Business, Your Brand: The Bird’s Eye of Marketing

Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity.  In marketing, it is a good practice to […]

The Digital Darkside: Brand Bombs

Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.”  The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm.  Bad reviews Current statistics […]

Building value into your brand: where the rubber meets the road

Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying […]

Why digital marketing is an effective way to reach your ideal customer

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to […]

What is retargeting in search advertising – and why is it so effective?

Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending.  Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in […]

Top 3 Myths about Search Advertising

Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy.  Here are the top 3 search myths: Myth #1: Search […]