Why a style tile is essential for your business website

Kirsten Armleder| Having a well-designed website is essential for businesses to succeed online. However, designing a website that effectively represents your brand and engages your target audience is not an easy task. That’s why it’s important to start with a style tile. What is a style tile? A style tile is a design deliverable that […]

Understanding the differences between organic and paid search

Kirsten Armleder| If you’re a business owner, you know how important it is to get your online presence just right. That’s why it’s essential to understand the differences between organic and paid search strategies. Let’s dive into what each strategy is all about and why it’s smart to use both for your marketing efforts. Organic […]

Using Website Analytics to Improve Your Marketing Strategy

Kirsten Armleder| In today’s digital age, having a website is no longer optional for businesses. Your website serves as a 24/7 salesperson that never sleeps and can reach potential customers around the clock. However, a website is more than just a sales tool. It is also an important tool for gathering business intelligence, including knowing […]

5 AI Strategies to Boost Business Efficiency & Revenue

Chris Botterill | Artificial Intelligence (AI) is a rapidly growing field that has the potential to revolutionize the way we live and work. It involves the use of machines to mimic human intelligence, enabling them to perform tasks that typically require human intervention. In recent years, AI has become increasingly prevalent in the business world, […]

Leverage Your Digital Presence with a Verified Google Business Profile

As a business owner, it is essential to make sure your digital presence is on point and up to date. A verified Google Business Profile can help you do just that. Google Business Profile (formerly known as Google My Business) is a free service that allows businesses to manage their online presence across Google platforms, […]

How to Respond to Negativity on Your Business Facebook Page

As a business owner, it’s natural to feel frustrated and upset when you receive a negative post or comment on your Facebook Page. However, responding in a calm and professional manner can not only help to diffuse the situation, but also show potential customers that you care about your business and your customers’ experiences. Here […]

5 Key Signs That it is Time to Upgrade Your Website

As a business owner, it’s important to regularly review and update your website to ensure that it accurately reflects your business and meets the needs of your customers. While there’s no one-size-fits-all answer to when you should upgrade your website, there are a few key signs that it may be time to make some changes. […]

Engagement: What is it and Why is it Important?

  Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, […]

Getting your business ready for Google Analytics 4

  Kirsten Armleder | Having analytics on your website is critical to the success of your business, enabling you to better understand where your customers are coming from, who they are, and what they’re doing while they’re on your site. These invaluable insights are used to not only improve the performance of your website but […]

5 Simple Steps To Building a Successful Social Media Marketing Plan

  Jade Bradley | These days, there is no doubt that social media is an incredibly useful tool for any brand and a good social media presence can expand your brand’s reach exponentially. While there is no definitive formula to creating social media success, there are five simple steps that will help you create a social […]