Digital Marketing Specialist

Join Genex Marketing in our relentless pursuit of innovation and excellence in the digital marketing realm. We are on a mission to fuel innovation and lead the constantly evolving field of digital marketing through true collaboration and cutting-edge solutions. Our vision is to level the playing field, enabling businesses of all sizes to compete with industry giants.

About Genex Marketing:

Celebrating 16 years in business, Genex Marketing is a leading digital marketing agency serving a diverse client base across southeastern British Columbia and southern Alberta. We have offices in Cranbrook, BC and Lethbridge, Alberta.

The Role:

We are on the lookout for a Digital Marketing Specialist who is excited about Google advertising. The ideal candidate will be someone who’s not just adept at technology but also possesses a deep passion for empowering small businesses through strategic digital initiatives. You will play a crucial role in leading our clients to success, leveraging our guiding principles of pioneering innovation, delivering proven results, and cultivating personal and professional fulfillment.

Core Aspects of Your Role:

  1. Google Ads Mastery: Lead the charge in building, executing, and managing diverse Google Ad campaigns, always aiming to enhance the digital presence and success of small businesses in rural markets.
  2. Client Communication & Satisfaction: Build lasting relationships with clients, understanding and championing their business goals, ensuring complete satisfaction through tailored digital solutions.
  3. Continuous Skill Enhancement: Stay at the forefront of digital advertising trends, continuously honing your skills and knowledge, especially in Google Ads, Google Analytics and SEO to provide the best solutions and insights to our clients.

Key Responsibilities:

  • Develop and manage comprehensive Google Ads campaigns, aligning with client objectives and industry standards.
  • Strategically manage and optimize client SEO strategies & content updating on WordPress websites to improve their organic search presence and overall digital marketing effectiveness.
  • Engage in meaningful conversations with clients, translating complex digital marketing strategies into actionable business growth plans.
  • Analyze and interpret Google Analytics data to drive strategy and provide clients with valuable insights and outcomes.
  • Collaborate with our diverse team to ensure a cohesive approach to our breadth of services, including web development, social media, branding and SEO.


  • Real-life experience in a relevant field, particularly in Google Ads, or willingness to learn.
  • Certifications related to Google Ads are a plus but not required.
  • Excellent communication skills, capable of engaging and educating clients about complex digital marketing strategies in a clear and impactful manner.
  • A strong drive for continuous learning and advancement in the dynamic field of digital advertising.
  • Experience in client account management considered an asset.

Location and Work Environment:

  • A hybrid work model with a mix of remote work and necessary in-office collaboration in Cranbrook or Lethbridge.
  • Fast-paced, minimal supervision, with a diverse team.
  • This part-time role, offering 20 hours a week Monday to Friday features a fixed schedule to align with our clients’ operational hours, ensuring maximum consistency and efficiency. As our client base grows, there is potential for this position to transition into a full-time role, complete with extended health care benefits.

Salary and Benefits:

  • $25.50/hr
  • A commitment to your professional development and personal fulfillment.
  • Specialized training in Google Ads and other on-the-job learning opportunities.

How to Apply:

  • Complete the form below or email your resume and cover letter to: [email protected].
  • Be prepared to undertake an assessment as part of our comprehensive selection process. Only those on the shortlist will be contacted.
  • We are dedicated to finding the right fit and will conduct multiple interviews and further assessments as needed.
  • Genex Marketing is an equal opportunity employer, welcoming applications from all qualified individuals.

Come Grow with Us:

By joining Genex Marketing, you become a part of a team that values innovation, results, and personal growth. Here, your professional journey aligns with our mission to empower businesses and our commitment to turning challenges into opportunities for success.

Apply today and take the lead in transforming the digital marketing landscape with Genex Marketing!

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