CLIENT: Cranbrook Arts

Cranbrook Arts is a not-for-profit organization that supports the visual, literary, and performing arts community in Cranbrook and the East Kootenay area. In addition to their gallery, they have a giftshop, workshop and offer pottery classes at their pottery studio.

Through a collaborative process, Genex Marketing worked with the organization to develop sub-brands for these different facets of their organization, along with a brand standard guide that set out the unique colour palettes, font scheme and usage guidelines for not only their sub-brands but main visual identity as well. As with all our clients, logos were provided in a vectorized format to ensure scalability with all mediums.