Case Study
Noir Kitchen approached Genex Marketing with the objective of simplifying the management of multiple websites under their restaurant brand. The client previously managed several individual sites, which proved inefficient and costly due to unavailability of their former developers. Genex Marketing’s task was to create a more streamlined, user-friendly system for managing these websites.
Details:
The solution was to implement a WordPress multisite setup to consolidate and manage Noir Kitchen’s seven restaurant locations under a single network. The multisite architecture was selected because all locations shared a similar purpose, allowing for simple standardization across the websites. A simple theme was created to streamline content management, requiring only the upload of a few images, menus, location details, hours of operation, and a brief description.
Centralized Management: The multisite network allows for easier management, enabling administrators to access all sites from a single control panel. Updates to plugins happen across all sites simultaneously, saving time on maintenance.
Design Consistency: Each site within the multisite network shares a consistent templated theme to maintain the cohesive brand image of Noir Kitchen. To differentiate each location, unique colors, logos, fonts, and images are used, while the core layout and design elements remain the same across all sites.
Performance and Scalability: The minimalist design ensures quick load times and scalability. This setup can easily accommodate additional restaurant locations in the future.
Results:
The consolidation of the websites into a WordPress multisite setup has resulted in significant time savings for website administrators. The ability to access all sites from a single dashboard has streamlined maintenance tasks and simplified updates. The project also allowed for quick creation and deployment of new restaurant sites as the business grows, with each site requiring minimal input for launch.
Long-Term Support:
Genex Marketing continues to provide ongoing support for the Noir Kitchen multisite, including plugin updates, theme security maintenance, and Google Workspace support.
