Tare Necessities is an organic and natural bulk boutique that offers a zero consumer waste experience, providing a variety of eco-friendly products such as baking essentials, soaps, toothpaste, shampoo and conditioner, cleaners, pasta, honey, candles, and more.
Case Study
Overview:
As a new business establishing a retail location in a busy downtown area, Tare Necessities aimed to create a brand identity that would connect with environmentally conscious consumers and reflect their commitment to sustainability. The branding needed to be versatile across both digital and traditional platforms.
Details:
The primary objective of the branding and design project was to develop a brand identity that captured the essence and passion behind Tare Necessities’ business. We began with a client interview to understand their vision, followed by reviewing ideas and samples provided by the client. Through a consultative yet efficient process, we developed the following:
- A unique color palette with usage guidelines.
- A main logo along with multiple versions for various applications and placements.
- A product label template.
- A gift card template.
- Signage files to streamline the process of obtaining storefront signage.
Our approach ensured that the new branding was not only visually appealing but also resonated with Tare Necessities’ environmentally conscious target audience.
Results:
The outcome was a cohesive and versatile brand identity that fully met Tare Necessities’ needs. The branding captured the essence of their business, making a strong connection with their health and environmentally conscious target audience. The new identity was successfully implemented across digital platforms and traditional mediums, ensuring consistent brand recognition.
I used Genex to design the logo and branding of my new business. I shared my vision—with ideas, inspiration and samples, and they made it happen exactly how I dreamed of if not better. I found the team most accommodating, accessible and helpful with even the smallest requests. Overall, I felt valued and that I truly mattered and I would absolutely recommend anyone trust them with your project.
Tammy WicherukOwner
