Case Study
For many years, the Baker Hotel sat underutilized and underappreciated in the heart of downtown Cranbrook. While its potential was often overlooked due to its unfortunate state, Greg Eaton of Eaton Properties recognized it as a diamond in the rough. When he acquired the hotel and after a series of renovations and restorations, the main objective was to revitalize its brand and present the Baker Hotel as a luxury boutique experience that reflected both its rich history and its promising future.
Details:
The project began with a collaborative process where our team worked closely with Greg Eaton to understand the hotel’s history, his vision, and the unique story he wanted to tell. The primary goals were twofold:
- Logo and Branding Refresh: We aimed to help the new owner find and bring his unique vision to life. This involved developing a distinct logo and brand story that positioned the Baker Hotel as a luxury boutique hotel. The new branding needed to resonate with both the hotel’s historical charm and its modern, revitalized state.
- Custom Website Development: The goal was to create a user-friendly website that would be discoverable in search engines, allow visitors to view available rooms, and enable online booking. The website needed to reflect the newly revitalized hotel and capture the essence of its unique story.
As part of the branding efforts, we redesigned their existing logo and developed a visual identity that embodied the luxury and elegance of the Baker Hotel. The website was developed with a focus on user experience, ensuring that guests could easily navigate, find information, and book their stay.
To further support the rebranding, we later ran a hyper-targeted social media advertising campaign. This campaign emphasized the hotel’s recent renovations, its prime location, and the revitalization of this landmark building, ensuring that the Baker Hotel’s new identity reached the right audience.
I was very impressed with the entire design process of my website. The Genex team made it easy, fast and headache-free. Their stream-lined efficiency was impressive. I am extremely pleased with the results of my site.
Greg EatonOwner
