Blog

Michelle Hunt | All types of businesses benefit from the powerful tools within the Google Analytics platform, including those that primarily deal with people one-to-one. These business models, such as coaching, health care practitioners and other services offer time in exchange for fees, and very often when the schedules are full are not able to … Read more

Lance Smith | What makes a good logo? This is a very subjective question. Each person may have a different idea about what makes a great logo. It is often the first thing that people see to identify your business, so it has to be simple, clear and reproducible on a variety of media. Your logo … Read more

Michelle Hunt | If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site? Should I stay or should I go? Some customers who land on your site will immediately … Read more

Kirsten Armleder| As a digital marketing company, we frequently talk about online security, especially when it comes to Facebook. One of the most used social media platforms, Facebook hosts a veritable treasure trove of information that bad actors would love to access. And it’s not just your personal account that could be at risk, but … Read more

Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity.  In marketing, it is a good practice to … Read more

Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.”  The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm.  Bad reviews Current statistics … Read more

Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying … Read more

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to … Read more

Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending.  Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in … Read more