Blog

Today’s tech-revolutionized world requires you to make your business accessible to all with the help of the Internet. For that, you need a website that becomes the face of your business, one that is reachable and appears at the top of reputable search engines every time the audience looks up for it. In case you … Read more

Happy Work Anniversary to Omar Trujillo, who is celebrating 5 years today with our team! A little more about Omar… Omar is our (rockstar) Web Developer at Genex Marketing. He is a passionate and committed professional with a multidisciplinary approach among code programming and design. He has 20+ years of experience in designing and implementing … Read more

We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with Genex Marketing. Going forward, our agencies will operate as one – Genex Marketing – with offices in Lethbridge and Cranbrook. Clients can rely on the same personal working relationships they’ve enjoyed in the past. Our companies have worked … Read more

Sandro Salsi| Once your website is up and running you need to think about how to promote it. Why? Because just building and publishing a website on the Internet does not guarantee that people will find it, contact you and buy your products and services. If it were this easy, there wouldn’t be a need … Read more

Kirsten Armleder| Facebook provides advertisers with many excellent tools for targeting audiences with laser precision; perhaps the most useful of them all is the Facebook pixel. What is it? In Facebook’s own words, the “Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people … Read more

Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with our team! A little more about Kirsten… Kirsten is the Marketing Manager at Genex Marketing, where she oversees our inbound marketing strategy to drive awareness and demand for our services across Western Canada. Prior to her role as Marketing Manager, Kirsten served … Read more

Omar Trujillo | If you are a business owner or in the process of starting a business, you might find yourself pondering, “Do I still need a website if I have a Facebook Business Page?” The answer is YES! As attractive as it may appear to rely solely on social media platforms for your establishment, … Read more

Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Jade joined our team exactly 1 year ago today and we are very happy to have her on board. A little more about Jade… With a background working in website and social media writing and nine years past experience in marketing, administration, and customer … Read more

Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list goes on! For many people who transitioned to working from home during the pandemic it is a perfect fit. But working from home doesn’t come without its own set of unique challenges – some of which aren’t experienced until … Read more