Blog

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to … Read more

Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending.  Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in … Read more

Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy.  Here are the top 3 search myths: Myth #1: Search … Read more

12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as General Manager. He is also known in our world as “Lord of the Graphical Things.” A creative force to be reckoned with, Lance is an expert in brand development and all things graphical with over 21 years of … Read more

As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we need a password, we can’t find a password, or we need a new password. We can all agree that passwords are the WORST but having strong passwords and good password hygiene is more important than ever, especially for … Read more

Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common. Listening to some of these and believing them to be true could harm your sales efforts and business. With that, here are some of the top myths – debunked. 1. Everyone Is Your Customer – MYTH Every product and … Read more

Omar Trujillo | Choosing the right domain name is one of the first steps to creating your online presence. It is also one of the most important decisions you’ll need to make, because with it you are determining the path of your business presentation. Choosing a domain is similar to choosing a company name; it … Read more

As more and more businesses are going online, many website design and development companies have sprung up offering and claiming to create an attractive online presence for your business. However, since your website is your online storefront or virtual brand, it is hard to trust any website development company. As a business owner, it is … Read more

Sandro Salsi| As mentioned in Wikipedia: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits … Read more