Blog

Kirsten Armleder| Facebook provides advertisers with many excellent tools for targeting audiences with laser precision; perhaps the most useful of them all is the Facebook pixel. What is it? In Facebook’s own words, the “Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people … Read more

Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with our team! A little more about Kirsten… Kirsten is the Marketing Manager at Genex Marketing, where she oversees our inbound marketing strategy to drive awareness and demand for our services across Western Canada. Prior to her role as Marketing Manager, Kirsten served … Read more

Omar Trujillo | If you are a business owner or in the process of starting a business, you might find yourself pondering, “Do I still need a website if I have a Facebook Business Page?” The answer is YES! As attractive as it may appear to rely solely on social media platforms for your establishment, … Read more

Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Jade joined our team exactly 1 year ago today and we are very happy to have her on board. A little more about Jade… With a background working in website and social media writing and nine years past experience in marketing, administration, and customer … Read more

Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list goes on! For many people who transitioned to working from home during the pandemic it is a perfect fit. But working from home doesn’t come without its own set of unique challenges – some of which aren’t experienced until … Read more

Sandro Salsi| Who Should Do Digital Marketing? Digital marketing means reaching out to targeted customers when they are ready to buy your products or services. In today’s technological world, connecting with your customers online is the best way to grow your business. What Can Digital Marketing Do For Your Small Business? It helps small businesses … Read more

Jade Bradley| You’ve probably heard the expression, it’s not what you say, but how you say it.” What does it really mean? In marketing copy, the language you use says a lot more about you than just what is being conveyed in the text. No matter what your message is, your tone, word choice and … Read more

Kirsten Armleder| Facebook is a highly effective and affordable way to advertise your business. The platform allows for precise targeting options and provides advertisers with a lot of data – so much so that it’s easy to get lost in all the various feedback metrics. So which ones should you focus on? Here are some … Read more

Kirsten Armleder| So, you have a Facebook Page. What now? You’ve probably read or heard it said that producing high quality content on a regular basis is the way to get more followers and grow your business on social media. While it is true that consistent, quality content converts, it takes getting in front of … Read more