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The Importance of Knowing Your Audience

The Importance of Knowing Your Audience

Jade Bradley | When writing for marketing, you know why you’re writing: to advertise the benefit of your brand, product, or service. But do you know who you’re writing for? Before you can create an effective message, you need to be able to properly determine who your message is for and why. Writing with a … Read more

The Importance of Mobile First Web Design

The Importance of Mobile First Web Design

Omar Trujillo | Responsive web design not only the idea of a mobile friendly design, but is a broader term used to define the designing of web pages for a variety of screen sizes and orientations. When a website is built with responsive design features, the goal is to provide an optimal viewing experience for … Read more