Genex Insights

Marketing

Using Website Analytics to Improve Your Marketing Strategy

March 17, 2023

Using Website Analytics to Improve Your Marketing Strategy

Kirsten Armleder| In today’s digital age, having a website is no longer optional for businesses. Your website serves as a 24/7 salesperson that never sleeps and can reach potential customers around the clock. However, a website is more than just a sales tool. It is also an important tool for gathering business intelligence, including knowing

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Leverage Your Digital Presence with a Verified Google Business Profile

January 1, 2023

Leverage Your Digital Presence with a Verified Google Business Profile

As a business owner, it is essential to make sure your digital presence is on point and up to date. A verified Google Business Profile can help you do just that. Google Business Profile (formerly known as Google My Business) is a free service that allows businesses to manage their online presence across Google platforms,

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Getting your business ready for Google Analytics 4

July 1, 2022

Getting your business ready for Google Analytics 4

  Kirsten Armleder | Having analytics on your website is critical to the success of your business, enabling you to better understand where your customers are coming from, who they are, and what they’re doing while they’re on your site. These invaluable insights are used to not only improve the performance of your website but

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