Omar Trujillo | If you are a business owner or in the process of starting a business, you might find yourself pondering, “Do I still need a website if I have a Facebook Business Page?” The answer is YES! As attractive as it may appear to rely solely on social media platforms for your establishment, … Read more
Marketing
Get your message out there and find your people. Let’s talks about strategies and solutions that work…and reveal the ones that don’t!
Sandro Salsi| Who Should Do Digital Marketing? Digital marketing means reaching out to targeted customers when they are ready to buy your products or services. In today’s technological world, connecting with your customers online is the best way to grow your business. What Can Digital Marketing Do For Your Small Business? It helps small businesses … Read more
Jade Bradley| You’ve probably heard the expression, it’s not what you say, but how you say it.” What does it really mean? In marketing copy, the language you use says a lot more about you than just what is being conveyed in the text. No matter what your message is, your tone, word choice and … Read more
Kirsten Armleder| Facebook is a highly effective and affordable way to advertise your business. The platform allows for precise targeting options and provides advertisers with a lot of data – so much so that it’s easy to get lost in all the various feedback metrics. So which ones should you focus on? Here are some … Read more
Kirsten Armleder| So, you have a Facebook Page. What now? You’ve probably read or heard it said that producing high quality content on a regular basis is the way to get more followers and grow your business on social media. While it is true that consistent, quality content converts, it takes getting in front of … Read more
Jade Bradley| When writing for marketing, an important question to ask yourself is “how do I get my reader to become a customer?” One of the oldest and most effective ways to motivate someone to take the next step toward becoming a customer is to end your message with a call to action. What is … Read more
Sandro Salsi| Remarketing (also known as retargeting) allows digital marketers to show ads to people who have visited your website in the past. These ads serve as a gentle reminder to potential customers of their desire to make a purchase on your platform, ideally enticing them to return to complete their transaction. 10 benefits of … Read more
Sandro Salsi| You are probably familiar with the sales process. In digital marketing, the funnel takes a website visitor from awareness to conversion, providing the sales team with a way to know where in the process the lead lies (at what stage of the funnel a prospect is). If you read our blog post, What … Read more
Sandro Salsi| Remarketing is about targeting users who have shown interest in your products and services by visiting your web property in the past. Remarketing is a powerful tool that can help you grow your business by driving more leads or prospects and help with brand recognition. What is remarketing? Also known as retargeting, remarketing … Read more
Jade Bradley | When writing for marketing, you know why you’re writing: to advertise the benefit of your brand, product, or service. But do you know who you’re writing for? Before you can create an effective message, you need to be able to properly determine who your message is for and why. Writing with a … Read more