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Why digital marketing is an effective way to reach your ideal customer

March 1, 2022

Why digital marketing is an effective way to reach your ideal customer

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to

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What is retargeting in search advertising – and why is it so effective?

February 1, 2022

What is retargeting in search advertising – and why is it so effective?

Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending.  Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in

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Top 3 Myths about Search Advertising

February 1, 2022

Top 3 Myths about Search Advertising

Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy.  Here are the top 3 search myths: Myth #1: Search

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