Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base. Your target audience is composed of your ideal clients and is specific to … Read more
Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending. Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in … Read more
Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy. Here are the top 3 search myths: Myth #1: Search … Read more
Sandro Salsi| Who Should Do Digital Marketing? Digital marketing means reaching out to targeted customers when they are ready to buy your products or services. In today’s technological world, connecting with your customers online is the best way to grow your business. What Can Digital Marketing Do For Your Small Business? It helps small businesses … Read more
Sandro Salsi| Remarketing (also known as retargeting) allows digital marketers to show ads to people who have visited your website in the past. These ads serve as a gentle reminder to potential customers of their desire to make a purchase on your platform, ideally enticing them to return to complete their transaction. 10 benefits of … Read more
Sandro Salsi| You are probably familiar with the sales process. In digital marketing, the funnel takes a website visitor from awareness to conversion, providing the sales team with a way to know where in the process the lead lies (at what stage of the funnel a prospect is). If you read our blog post, What … Read more
Sandro Salsi| Remarketing is about targeting users who have shown interest in your products and services by visiting your web property in the past. Remarketing is a powerful tool that can help you grow your business by driving more leads or prospects and help with brand recognition. What is remarketing? Also known as retargeting, remarketing … Read more
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