Stay competitive in 2024 by leveraging AI, optimizing for voice search, prioritizing data privacy, and embracing sustainability in your digital advertising strategy. Adapt to new tech and consumer trends to thrive.
Technology
Bring on the future! Let’s demystify the latest cutting edge technologies to make ourselves and our clients become more efficient and profitable.
Curious about how UTM tracking parameters can enhance your marketing insights? Learn how these simple URL codes help you track traffic sources, campaigns, and keywords, giving you a clear view of your marketing performance and driving better results for your business.
Gone are the days of generic, one-size-fits-all marketing messages. With the abundance of data and technological advancements, businesses now have the opportunity to connect with their customers on a deeper level by delivering personalized experiences and fostering stronger customer relationships. Understanding Personalization Personalization in digital marketing refers to tailoring marketing messages, content, and offers to … Read more
Jade Bradley | The future of digital marketing is an exciting realm filled with emerging trends and cutting-edge technologies. As technology continues to advance at an unprecedented pace, businesses must stay ahead of the curve to leverage the latest tools and strategies to thrive in the competitive online space. In this blog, we will explore … Read more
Kirsten Armleder| In today’s digital age, having a website is no longer optional for businesses. Your website serves as a 24/7 salesperson that never sleeps and can reach potential customers around the clock. However, a website is more than just a sales tool. It is also an important tool for gathering business intelligence, including knowing … Read more
Chris Botterill | Artificial Intelligence (AI) is a rapidly growing field that has the potential to revolutionize the way we live and work. It involves the use of machines to mimic human intelligence, enabling them to perform tasks that typically require human intervention. In recent years, AI has become increasingly prevalent in the business world, … Read more
Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity. In marketing, it is a good practice to … Read more
Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.” The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm. Bad reviews Current statistics … Read more
Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base. Your target audience is composed of your ideal clients and is specific to … Read more
Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending. Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in … Read more
