Genex Insights
April 1, 2022
Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity. In marketing, it is a good practice to
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April 1, 2022
Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.” The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm. Bad reviews Current statistics
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March 1, 2022
Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base. Your target audience is composed of your ideal clients and is specific to
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