Why Every Business Needs a Website: The Foundation of Your Online Presence

Kirsten Armleder| Establishing a strong online presence is essential for the success of any business. Whether you’re a small startup or a well-established company, your brand’s identity and website design play a crucial role in attracting and engaging your target audience. When it comes to branding and web development, there are several advantages to hiring … Read more

Kirsten Armleder| Having a well-designed website is essential for businesses to succeed online. However, designing a website that effectively represents your brand and engages your target audience is not an easy task. That’s why it’s important to start with a style tile. What is a style tile? A style tile is a design deliverable that … Read more

Kirsten Armleder| In today’s digital age, having a website is no longer optional for businesses. Your website serves as a 24/7 salesperson that never sleeps and can reach potential customers around the clock. However, a website is more than just a sales tool. It is also an important tool for gathering business intelligence, including knowing … Read more

As a business owner, it’s important to regularly review and update your website to ensure that it accurately reflects your business and meets the needs of your customers. While there’s no one-size-fits-all answer to when you should upgrade your website, there are a few key signs that it may be time to make some changes. … Read more

Michelle Hunt | All types of businesses benefit from the powerful tools within the Google Analytics platform, including those that primarily deal with people one-to-one. These business models, such as coaching, health care practitioners and other services offer time in exchange for fees, and very often when the schedules are full are not able to … Read more

Michelle Hunt | If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site? Should I stay or should I go? Some customers who land on your site will immediately … Read more

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to … Read more