Genex Insights

Website Development

Benefits of Google Analytics for Service-Based Businesses

June 1, 2022

Benefits of Google Analytics for Service-Based Businesses

Michelle Hunt | All types of businesses benefit from the powerful tools within the Google Analytics platform, including those that primarily deal with people one-to-one. These business models, such as coaching, health care practitioners and other services offer time in exchange for fees, and very often when the schedules are full are not able to

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3 Reasons Your Website Can Have a High Bounce Rate

May 2, 2022

3 Reasons Your Website Can Have a High Bounce Rate

Michelle Hunt | If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site? Should I stay or should I go? Some customers who land on your site will immediately

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Why digital marketing is an effective way to reach your ideal customer

March 1, 2022

Why digital marketing is an effective way to reach your ideal customer

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to

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