Events are a powerful way to create real engagement for your business. Whether it’s a product launch, an open house, a pop-up shop, or a webinar, getting people to attend gives you a chance to connect in a way that builds trust and momentum. When promoted well, events can drive awareness, traffic, and even direct sales.
Creating a Facebook Event through your business page is one of the easiest ways to get started. It’s quick to set up, easy to share, and gives your event a polished, official presence online. But just creating the listing isn’t enough. If you want people to show up, it needs to be part of a larger promotion plan.
Don’t Just Post It and Hope
Many businesses treat the Facebook Event like a checklist item. They create it, publish it, and assume people will find it. In reality, most followers won’t even see the event unless it’s actively promoted. Organic reach is limited, especially for business pages. If you’re counting on Facebook to fill the room just because you created an event, you’re likely going to be disappointed.
Facebook Events are a great tool, but they don’t work on their own. A paid campaign gives your event the visibility it needs. You can target by location, interests, behavior, or upload your email list to build a custom audience. Boosting the event is better than doing nothing, but running a proper campaign gives you more flexibility and better results. You don’t need a huge budget. A small, focused spend can go a long way.
Targeting and Timing Matter
If your event is local, keep your targeting local. For virtual events, focus on people who’ve interacted with your brand or shown interest in similar topics. And once someone clicks “Interested,” they still need reminders. Share countdowns or updates. Use stories or reels to stay visible. People are busy. Even with the best intentions, they’ll forget unless you follow up.
Make the Event Page Worth It
If you’re sending traffic to the event listing, make sure it’s worth the click. Use a clear title, strong visual, and short, helpful description. Include what’s happening, when, where, and what people should do next. If there’s a registration or ticket link, make it easy to find. Think of the Facebook Event page like a landing page. It should answer questions and make it easy to say yes.
Promote It Like a Campaign
Successful events don’t happen from a single post. Treat it like a short campaign. Share updates before and after. Post reminders, teasers, or content from past events. Afterward, share highlights and thank attendees. If this is part of a series, keep the momentum going.
How Genex Marketing Can Help
At Genex Marketing, we help businesses promote events the right way. From setting up the Facebook Event to running targeted ad campaigns, we handle the strategy so you can focus on what matters and get people through the door. Want smart, effective marketing support? Get in touch with our team and let’s build something that works.
