Voice Search Is Here — But Are You Writing for It?
What Alexa, Siri, and Google Assistant Mean for Your Business Website
More and more people are using their voice instead of their fingers when searching online. Whether it’s “Hey Google, who builds websites near me?” or “Siri, find a marketing company in Kelowna,” voice assistants are changing the way people find businesses.
If your website isn’t written with this shift in mind, you could be missing out on potential customers.
What Makes Voice Searches Different?
Voice searches are:
- Conversational — Full questions instead of keyword fragments
- Local — People use voice when they’re on the go
- Intent-driven — Most voice queries are from users ready to take action
That means your website content needs to be more than keyword-packed — it needs to be clear, helpful, and human.
4 Real Ways to Optimize for Voice Search
- Write in a Conversational Tone
Skip the stiff jargon. Write like you’re answering a customer’s question out loud. For example, instead of saying “Our team provides scalable web solutions,” say “We build custom websites that grow with your business.” - Use Full Questions in Your FAQ Pages
Voice assistants often pull answers from FAQ sections. Use questions your customers actually ask — like “How much does a new website cost?” or “Do you offer marketing packages for small businesses?” - Be Clear About What You Do and Where You Do It
If someone says “Find a graphic designer in Penticton,” make sure your website clearly states: “We offer professional graphic design services to businesses in Penticton and the Okanagan Valley.” - Use Specific, Helpful Phrases in Key Places
Add detailed, natural phrases in your page titles, headings, and image descriptions — not robotic keywords. - Instead of “Services,” use “Social Media Management for Local Businesses.”
- Instead of “About,” try “The Team Behind Our Kelowna-Based Marketing Agency.”
Speak Your Customers’ Language
Optimizing for voice search isn’t about tricking algorithms — it’s about answering your customers clearly, naturally, and locally. By writing the way people speak and including the info they actually ask for, your business is more likely to show up when they’re searching out loud.
Want help making your website voice-search ready?
Our team knows how to write and structure content that’s built for today’s search habits. Let’s talk about how we can help your business get found — no matter how people search.
