Blog

Kirsten Armleder| In the competitive world of business, effective marketing plays a crucial role in driving success. While various strategies and tactics are employed, one often overlooked aspect is the power of positive language. The words we choose to use in our marketing campaigns can significantly impact how our messages are perceived and received by … Read more

Kirsten Armleder| Having a well-designed website is essential for businesses to succeed online. However, designing a website that effectively represents your brand and engages your target audience is not an easy task. That’s why it’s important to start with a style tile. What is a style tile? A style tile is a design deliverable that … Read more

Kirsten Armleder| If you’re a business owner, you know how important it is to get your online presence just right. That’s why it’s essential to understand the differences between organic and paid search strategies. Let’s dive into what each strategy is all about and why it’s smart to use both for your marketing efforts. Organic … Read more

Kirsten Armleder| In today’s digital age, having a website is no longer optional for businesses. Your website serves as a 24/7 salesperson that never sleeps and can reach potential customers around the clock. However, a website is more than just a sales tool. It is also an important tool for gathering business intelligence, including knowing … Read more

Chris Botterill | Artificial Intelligence (AI) is a rapidly growing field that has the potential to revolutionize the way we live and work. It involves the use of machines to mimic human intelligence, enabling them to perform tasks that typically require human intervention. In recent years, AI has become increasingly prevalent in the business world, … Read more

As a business owner, it is essential to make sure your digital presence is on point and up to date. A verified Google Business Profile can help you do just that. Google Business Profile (formerly known as Google My Business) is a free service that allows businesses to manage their online presence across Google platforms, … Read more

As a business owner, it’s natural to feel frustrated and upset when you receive a negative post or comment on your Facebook Page. However, responding in a calm and professional manner can not only help to diffuse the situation, but also show potential customers that you care about your business and your customers’ experiences. Here … Read more

As a business owner, it’s important to regularly review and update your website to ensure that it accurately reflects your business and meets the needs of your customers. While there’s no one-size-fits-all answer to when you should upgrade your website, there are a few key signs that it may be time to make some changes. … Read more

  Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, … Read more