Blog
5 Key Signs That it is Time to Upgrade Your Website
As a business owner, it’s important to regularly review and update your website to ensure that it accurately reflects your business and meets the needs of your customers. While there’s no one-size-fits-all answer to when you should upgrade your website, there are a few key signs that it may be time to make some changes. … Read more
Engagement: What is it and Why is it Important?
Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, … Read more
Getting your business ready for Google Analytics 4
Kirsten Armleder | Having analytics on your website is critical to the success of your business, enabling you to better understand where your customers are coming from, who they are, and what they’re doing while they’re on your site. These invaluable insights are used to not only improve the performance of your website but … Read more
5 Simple Steps To Building a Successful Social Media Marketing Plan
Jade Bradley | These days, there is no doubt that social media is an incredibly useful tool for any brand and a good social media presence can expand your brand’s reach exponentially. While there is no definitive formula to creating social media success, there are five simple steps that will help you create a social … Read more
Benefits of Google Analytics for Service-Based Businesses
Michelle Hunt | All types of businesses benefit from the powerful tools within the Google Analytics platform, including those that primarily deal with people one-to-one. These business models, such as coaching, health care practitioners and other services offer time in exchange for fees, and very often when the schedules are full are not able to … Read more
The Real True Power of a Logo
Lance Smith | What makes a good logo? This is a very subjective question. Each person may have a different idea about what makes a great logo. It is often the first thing that people see to identify your business, so it has to be simple, clear and reproducible on a variety of media. Your logo … Read more
3 Reasons Your Website Can Have a High Bounce Rate
Michelle Hunt | If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site? Should I stay or should I go? Some customers who land on your site will immediately … Read more
6 Tips for Stepping Up Your Facebook Security Settings
Kirsten Armleder| As a digital marketing company, we frequently talk about online security, especially when it comes to Facebook. One of the most used social media platforms, Facebook hosts a veritable treasure trove of information that bad actors would love to access. And it’s not just your personal account that could be at risk, but … Read more
Your Business, Your Brand: The Bird’s Eye of Marketing
Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity. In marketing, it is a good practice to … Read more