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Jade Bradley| When writing for marketing, an important question to ask yourself is “how do I get my reader to become a customer?” One of the oldest and most effective ways to motivate someone to take the next step toward becoming a customer is to end your message with a call to action. What is … Read more

Sandro Salsi| Remarketing (also known as retargeting) allows digital marketers to show ads to people who have visited your website in the past. These ads serve as a gentle reminder to potential customers of their desire to make a purchase on your platform, ideally enticing them to return to complete their transaction. 10 benefits of … Read more

Sandro Salsi| You are probably familiar with the sales process. In digital marketing, the funnel takes a website visitor from awareness to conversion, providing the sales team with a way to know where in the process the lead lies (at what stage of the funnel a prospect is). If you read our blog post, What … Read more

Sandro Salsi| Remarketing is about targeting users who have shown interest in your products and services by visiting your web property in the past. Remarketing is a powerful tool that can help you grow your business by driving more leads or prospects and help with brand recognition. What is remarketing? Also known as retargeting, remarketing … Read more

Lance Smith | When designing a logo or a brand it’s important to detach from your personal preferences and think about the big picture: what effect will your material have on, not just you, but your audience. Effective visual designers have to think deeply about the business in question, and about how we can visually … Read more

Jade Bradley | When writing for marketing, you know why you’re writing: to advertise the benefit of your brand, product, or service. But do you know who you’re writing for? Before you can create an effective message, you need to be able to properly determine who your message is for and why. Writing with a … Read more

Omar Trujillo | Responsive web design not only the idea of a mobile friendly design, but is a broader term used to define the designing of web pages for a variety of screen sizes and orientations. When a website is built with responsive design features, the goal is to provide an optimal viewing experience for … Read more