Blog

As a business owner, it is essential to make sure your digital presence is on point and up to date. A verified Google Business Profile can help you do just that. Google Business Profile (formerly known as Google My Business) is a free service that allows businesses to manage their online presence across Google platforms, … Read more

As a business owner, it’s natural to feel frustrated and upset when you receive a negative post or comment on your Facebook Page. However, responding in a calm and professional manner can not only help to diffuse the situation, but also show potential customers that you care about your business and your customers’ experiences. Here … Read more

As a business owner, it’s important to regularly review and update your website to ensure that it accurately reflects your business and meets the needs of your customers. While there’s no one-size-fits-all answer to when you should upgrade your website, there are a few key signs that it may be time to make some changes. … Read more

  Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, … Read more

  Kirsten Armleder | Having analytics on your website is critical to the success of your business, enabling you to better understand where your customers are coming from, who they are, and what they’re doing while they’re on your site. These invaluable insights are used to not only improve the performance of your website but … Read more

  Jade Bradley | These days, there is no doubt that social media is an incredibly useful tool for any brand and a good social media presence can expand your brand’s reach exponentially. While there is no definitive formula to creating social media success, there are five simple steps that will help you create a social … Read more

Michelle Hunt | All types of businesses benefit from the powerful tools within the Google Analytics platform, including those that primarily deal with people one-to-one. These business models, such as coaching, health care practitioners and other services offer time in exchange for fees, and very often when the schedules are full are not able to … Read more

Lance Smith | What makes a good logo? This is a very subjective question. Each person may have a different idea about what makes a great logo. It is often the first thing that people see to identify your business, so it has to be simple, clear and reproducible on a variety of media. Your logo … Read more

Michelle Hunt | If you want to increase sales, attract customers and get your message out, a website in today’s digital world is essential. But have you ever thought about what happens when a customer gets to your site? Should I stay or should I go? Some customers who land on your site will immediately … Read more