Blog

Kirsten Armleder| As a digital marketing company, we frequently talk about online security, especially when it comes to Facebook. One of the most used social media platforms, Facebook hosts a veritable treasure trove of information that bad actors would love to access. And it’s not just your personal account that could be at risk, but … Read more

Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity.  In marketing, it is a good practice to … Read more

Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.”  The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm.  Bad reviews Current statistics … Read more

Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying … Read more

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to … Read more

Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending.  Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in … Read more

Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy.  Here are the top 3 search myths: Myth #1: Search … Read more

12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as General Manager. He is also known in our world as “Lord of the Graphical Things.” A creative force to be reckoned with, Lance is an expert in brand development and all things graphical with over 21 years of … Read more

As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we need a password, we can’t find a password, or we need a new password. We can all agree that passwords are the WORST but having strong passwords and good password hygiene is more important than ever, especially for … Read more