Genex Insights

Marketing

Facebook Advertising: 5 Key Metrics to Focus On

June 15, 2021

Facebook Advertising: 5 Key Metrics to Focus On

Kirsten Armleder| Facebook is a highly effective and affordable way to advertise your business. The platform allows for precise targeting options and provides advertisers with a lot of data – so much so that it’s easy to get lost in all the various feedback metrics. So which ones should you focus on? Here are some

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Is Posting Enough to Grow Your Business on Social Media?

May 31, 2021

Is Posting Enough to Grow Your Business on Social Media?

Kirsten Armleder| So, you have a Facebook Page. What now? You’ve probably read or heard it said that producing high quality content on a regular basis is the way to get more followers and grow your business on social media. While it is true that consistent, quality content converts, it takes getting in front of

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Creating a Compelling Call to Action

May 3, 2021

Creating a Compelling Call to Action

Jade Bradley| When writing for marketing, an important question to ask yourself is “how do I get my reader to become a customer?” One of the oldest and most effective ways to motivate someone to take the next step toward becoming a customer is to end your message with a call to action. What is

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