Genex Insights

Marketing

Top 3 Myths about Search Advertising

February 1, 2022

Top 3 Myths about Search Advertising

Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy.  Here are the top 3 search myths: Myth #1: Search

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5 myths in the marketing industry

January 5, 2022

5 myths in the marketing industry

Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common. Listening to some of these and believing them to be true could harm your sales efforts and business. With that, here are some of the top myths – debunked. 1. Everyone Is Your Customer – MYTH Every product and

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Picking The Perfect Domain For Your Business Website

December 1, 2021

Picking The Perfect Domain For Your Business Website

Omar Trujillo | Choosing the right domain name is one of the first steps to creating your online presence. It is also one of the most important decisions you’ll need to make, because with it you are determining the path of your business presentation. Choosing a domain is similar to choosing a company name; it

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