Genex Insights
March 1, 2022
Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying
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March 1, 2022
Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base. Your target audience is composed of your ideal clients and is specific to
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February 1, 2022
Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending. Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in
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