Genex Insights
April 19, 2021
Sandro Salsi| Remarketing (also known as retargeting) allows digital marketers to show ads to people who have visited your website in the past. These ads serve as a gentle reminder to potential customers of their desire to make a purchase on your platform, ideally enticing them to return to complete their transaction. 10 benefits of
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April 5, 2021
Sandro Salsi| You are probably familiar with the sales process. In digital marketing, the funnel takes a website visitor from awareness to conversion, providing the sales team with a way to know where in the process the lead lies (at what stage of the funnel a prospect is). If you read our blog post, What
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March 25, 2021
Sandro Salsi| Remarketing is about targeting users who have shown interest in your products and services by visiting your web property in the past. Remarketing is a powerful tool that can help you grow your business by driving more leads or prospects and help with brand recognition. What is remarketing? Also known as retargeting, remarketing
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