Get your message out there and find your people. Let’s talks about strategies and solutions that work…and reveal the ones that don’t!
Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.” The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm. Bad reviews Current statistics … Read more
Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying … Read more
Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base. Your target audience is composed of your ideal clients and is specific to … Read more
Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending. Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in … Read more
Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy. Here are the top 3 search myths: Myth #1: Search … Read more
Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common. Listening to some of these and believing them to be true could harm your sales efforts and business. With that, here are some of the top myths – debunked. 1. Everyone Is Your Customer – MYTH Every product and … Read more
Omar Trujillo | Choosing the right domain name is one of the first steps to creating your online presence. It is also one of the most important decisions you’ll need to make, because with it you are determining the path of your business presentation. Choosing a domain is similar to choosing a company name; it … Read more
Sandro Salsi| As mentioned in Wikipedia: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits … Read more
Sandro Salsi| Once your website is up and running you need to think about how to promote it. Why? Because just building and publishing a website on the Internet does not guarantee that people will find it, contact you and buy your products and services. If it were this easy, there wouldn’t be a need … Read more
Kirsten Armleder| Facebook provides advertisers with many excellent tools for targeting audiences with laser precision; perhaps the most useful of them all is the Facebook pixel. What is it? In Facebook’s own words, the “Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people … Read more
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