Brand and Logo: The Two Pillars of Brand Identity

Your brand is more than just a logo—it’s the story, personality, and values behind your business. But how do these two elements work together to create a lasting impact? Explore the dynamic relationship between brand and logo, and why both are essential to building a powerful business identity.

  Jade Bradley | As a business standing out from the competition is crucial. One way to achieve this is through effective branding. Whether you’re a small startup or an established enterprise, building a strong brand can make all the difference. In this article, we’ll explore the concept of branding and shed light on why it … Read more

Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity.  In marketing, it is a good practice to … Read more

Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying … Read more

Lance Smith | You’ve got a great product. You’ve poured your hard earned money and your heart into it. You’ve got a vision for the future. Maybe you even know who you are planning to sell it to. If you really want to get your product out there, you are going to need to employ … Read more

Lance Smith | When designing a logo or a brand it’s important to detach from your personal preferences and think about the big picture: what effect will your material have on, not just you, but your audience. Effective visual designers have to think deeply about the business in question, and about how we can visually … Read more