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Design

Personal Preferences VS. Creating an Effective Brand

March 21, 2021

Personal Preferences VS. Creating an Effective Brand

Lance Smith | When designing a logo or a brand it’s important to detach from your personal preferences and think about the big picture: what effect will your material have on, not just you, but your audience. Effective visual designers have to think deeply about the business in question, and about how we can visually

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