Genex Insights
April 1, 2022
Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity. In marketing, it is a good practice to
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March 1, 2022
Chris Botterill | The earlier blogs in this series covered the digital marketing strategies to identify and reach your target audience to meet the needs of your ideal customer. Your ad messaging, product, website, and all other cogs in the wheel drive the transaction forward, simultaneously building a relationship with the customer. A complete buying
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October 21, 2021
Lance Smith | You’ve got a great product. You’ve poured your hard earned money and your heart into it. You’ve got a vision for the future. Maybe you even know who you are planning to sell it to. If you really want to get your product out there, you are going to need to employ
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