Genex Insights

Marketing

Do I still need a website for my business if I have a Facebook Page?

September 1, 2021

Do I still need a website for my business if I have a Facebook Page?

Omar Trujillo | If you are a business owner or in the process of starting a business, you might find yourself pondering, “Do I still need a website if I have a Facebook Business Page?” The answer is YES! As attractive as it may appear to rely solely on social media platforms for your establishment,

Read more →
The who, what, when, where and why of digital marketing

August 1, 2021

The who, what, when, where and why of digital marketing

Sandro Salsi| Who Should Do Digital Marketing? Digital marketing means reaching out to targeted customers when they are ready to buy your products or services. In today’s technological world, connecting with your customers online is the best way to grow your business. What Can Digital Marketing Do For Your Small Business? It helps small businesses

Read more →
The power of positive language: It’s not what you say, but how you say it

July 1, 2021

The power of positive language: It’s not what you say, but how you say it

Jade Bradley| You’ve probably heard the expression, it’s not what you say, but how you say it.” What does it really mean? In marketing copy, the language you use says a lot more about you than just what is being conveyed in the text. No matter what your message is, your tone, word choice and

Read more →