Genex Insights
April 1, 2022
Chris Botterill | Word-of-mouth advertising on the digital scene can spread fast, hence the term “viral.” The downside is that it only takes a moment for your reputation to be eroded. The damage can be catastrophic to you personally as well as your brand, affecting your livelihood and inflicting psychological harm. Bad reviews Current statistics
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March 1, 2022
Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base. Your target audience is composed of your ideal clients and is specific to
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November 1, 2021
Kirsten Armleder| You’ve just created a Facebook Business Page, and you have zero likes or followers, which not only looks bad but can prevent some page features from being made available to you. So, what do you do? Start inviting friends and family to Like your Page, right? Wrong! Resist the urge! This is perhaps
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