Genex Insights

Social Media

What is the Facebook pixel and how to use it

September 1, 2021

What is the Facebook pixel and how to use it

Kirsten Armleder| Facebook provides advertisers with many excellent tools for targeting audiences with laser precision; perhaps the most useful of them all is the Facebook pixel. What is it? In Facebook’s own words, the “Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people

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Do I still need a website for my business if I have a Facebook Page?

September 1, 2021

Do I still need a website for my business if I have a Facebook Page?

Omar Trujillo | If you are a business owner or in the process of starting a business, you might find yourself pondering, “Do I still need a website if I have a Facebook Business Page?” The answer is YES! As attractive as it may appear to rely solely on social media platforms for your establishment,

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The who, what, when, where and why of digital marketing

August 1, 2021

The who, what, when, where and why of digital marketing

Sandro Salsi| Who Should Do Digital Marketing? Digital marketing means reaching out to targeted customers when they are ready to buy your products or services. In today’s technological world, connecting with your customers online is the best way to grow your business. What Can Digital Marketing Do For Your Small Business? It helps small businesses

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